So are you all set to enter the 24×7 global marketplace called the internet with your own website or websites? Well, then you have just begun a journey on a path that has a few too many hurdles but also loads of rewards. Have you ever played an arcade video game before? Consider your journey on the internet to be like that. The kind of people you have on your team will determine whether you find your goal or lose in between. A lot of people enter the World Wide Web with a notion that website design is the key to success. They hire the most expensive web design team and design the most spectacular looking website. But, a mere good looking website is like a Bugatti Veyron without fuel. Yes, there was a time when the web design was one of the most if not the most crucial aspect of an online business. In fact it still is very important. But there are other equally important factors that have come into the picture. So, simply hiring the best design team is not sufficient. You need to have an equally efficient content team on board. Yes, quality content is the mainstay of any successful website on the internet today.
It is very easy to find a good quality writer for your work. There are thousands of freelancer websites where you can easily hire a freelance content writer. But not everyone is comfortable with this thought. I have seen some of the most absurd reasons being quoted for not hiring a freelance content writer. The very word freelance in the term, causes jitters in the minds of many a people. They tend to associate the word freelance with inefficient. But if that were the case, then more than half of the web based content that you see would not be up to the snuff.
- “I don’t have that kind of a budget.” This statement would have made sense if you were planning to hire a professional copywriter. Professional copywriters charge on an hourly basis and the charges can be as high as $50 per hour depending on their popularity on the web. Others charge as per page and the charge is no less than $50 to $100. So let’s suppose that you have a requirement for 1000 articles for all your websites. Do you have an idea of what it will cost you eventually? Not all businesses have that kind of a budget. On the other hand, the best freelance content writer will charge you as less as $10 to $20 per page. While you can get inexperienced college students who create fairly good content copy for as less as $3 per page.
- “I’d rather hire a full time writer for the company“. Now why would you want to make such an investment and commitment when you can get the same benefits without them? Freelance content writers are all about flexibility. There is no long term commitment. You part ways after the work is done. Isn’t that much more flexible?
- “Words don’t sell my product. It sells on its own“. Does that sound like you? Well, here’s a reminder that you are not competing with your neighborhood grocery store over here. It’s a global marketplace, the World Wide Web and for you to be heard and seen, you need to shout out loud and words are the only way that it can be done.
- “My sales rep speaks pretty good English language and I think he can write the copy for my website.” Speaking English is very different from creating compelling copy. My hair dresser speaks very good English. Does that mean that I can hire him for writing content or copy? No, not everyone has a way with words. Besides, if your sales rep is going to write the content, then who is going to do the selling? Is it your accountant? Not everyone can multitask.
- “How am I supposed to work with someone who is sitting in another corner of the globe?” Technology had advanced and today, classroom sessions, boardroom meetings, product demonstrations are held successfully over the internet with parties in diverse corners of the globe. In case of a freelance content writer all that you have to do is give the writer a product briefing and project requirements if any. You will have 4 to 5 articles in your email inbox awaiting your review by the time you have your dinner in the evening. If that isn’t comfortable then pinch me hard, maybe I am in dreamland.