http://www.sanjaynair.com Fri, 09 Dec 2011 12:11:52 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.sanjaynair.com/10-differences-that-a-web-copywriter-will-make-to-your-website/ http://www.sanjaynair.com/10-differences-that-a-web-copywriter-will-make-to-your-website/#comments Sun, 06 Dec 2009 10:44:50 +0000 Sanjay Nair http://www.sanjaynair.com/?p=313 Of all the absurd creations to have hit the internet, this one takes the cake. Software that writes web copy and content. :)  What will they think of next?  Why software to write website copy, when it is clearly a ‘human’s’ job?  Three reasons.  Because… It’s cheap It’s Cheap And finally… IT’S CHEAP!   One buys the [...]]]> http://www.sanjaynair.com/10-differences-that-a-web-copywriter-will-make-to-your-website/feed/ 3 http://www.sanjaynair.com/sales-copy-that-runs-your-business-on-autopilot/ http://www.sanjaynair.com/sales-copy-that-runs-your-business-on-autopilot/#comments Thu, 19 Nov 2009 12:04:34 +0000 Sanjay Nair http://www.sanjaynair.com/?p=275 A business that runs on autopilot is every internet entrepreneur’s dream. A one time investment, a one time effort that only requires you to login once a day to check the volume of sales that you have made. The moolah keeps coming in just like that. Is that even possible? Maybe yes! There are people who have achieved [...]]]> http://www.sanjaynair.com/sales-copy-that-runs-your-business-on-autopilot/feed/ 0 http://www.sanjaynair.com/21-reasons-why-web-copywriting-isn%e2%80%99t-easy/ http://www.sanjaynair.com/21-reasons-why-web-copywriting-isn%e2%80%99t-easy/#comments Wed, 18 Nov 2009 11:35:45 +0000 Sanjay Nair http://www.sanjaynair.com/?p=268 You are talking to a defined target audience You have about 500 words to get your message across You only have about 10 words (The heading) to grab the attention of the reader The reader will scan through the page before deciding whether to read or not Large chunks of text disappoint the reader Strong vocabulary confuses the reader Unwanted links [...]]]> http://www.sanjaynair.com/21-reasons-why-web-copywriting-isn%e2%80%99t-easy/feed/ 0