Posts Tagged ‘web copy’

10 Differences that a web copywriter will make to your website

Sunday, December 6th, 2009

Web CopywriterOf all the absurd creations to have hit the internet, this one takes the cake. Software that writes web copy and content. :) 

What will they think of next? 

Why software to write website copy, when it is clearly a ‘human’s’ job? 

Three reasons. 

Because…

  1. It’s cheap
  2. It’s Cheap

And finally…

  1. IT’S CHEAP!  

One buys the software hoping to churn out articles at the speed of naught only by entering the topic. And the fact that all it costs per article is a few cents is also encouraging for some. 

But… 

…all that the software does, is pick up random sentences on the topic from all over the world wide web, refurbish it (exchange some words with their synonyms) and collate it to form an article. 

So…you have website content that is not reader friendly, is scrapped off other articles and is not SEO friendly!   

On the other hand, a web copywriter is a specialist for the job. A guy who understands the nuances of the internet. A guy who can bring about those subtle changes that make web copywriting such a demanding task. 

Here’s a list of 10 differences that a web copywriter will make to your website. 

180px-Blue_check_svg      He/she will first listen to YOU in detail and try and grasp your requirements from the copy.

180px-Blue_check_svg    He/she will then chalk out a well detailed plan involving concrete research, target audience information and analysis of your marketing goals.

180px-Blue_check_svg   He/she will use proper keyword research to find the best possible keywords and keyword phrases.

180px-Blue_check_svg    He/she will then create perfect web copy.

180px-Blue_check_svg     SEO web Copy that has precise keyword density and keyword positioning.

180px-Blue_check_svg    Web Copy that will improve the readability of the website (that’s easier to scan through).

180px-Blue_check_svg     Web Copy that has elements like bullets, shorter paragraphs, eye catching headings, bold text and icons.

180px-Blue_check_svg   It means more traffic that converts into sales.

180px-Blue_check_svg      It also means more loyal readers to your website.

180px-Blue_check_svg     And it means copy that will be loved by search engines too. (Better rankings on SERPS) 

Now…what would you like to opt for? Software or a web copywriter?

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Sales Copy that runs your Business on Autopilot

Thursday, November 19th, 2009

autopilot

A business that runs on autopilot is every internet entrepreneur’s dream. A one time investment, a one time effort that only requires you to login once a day to check the volume of sales that you have made. The moolah keeps coming in just like that.

Is that even possible?

Maybe yes!

There are people who have achieved this on the internet and are successfully generating 6 figure incomes each month.

As I say this, let me also warn you that more than 90% of the people who pretend to have such a business and offer to sell you the blueprints for the same for as less as $10, are scamsters.

Do not buy any ‘I will show you how to earn a million dollars doing nothing’ e-book. Save your money for something better.

Coming back to our subject, there are a lot of people who have a blog or a website that runs on autopilot and keeps making sales each day. Sure, they have laid a strong foundation of SEO and website promotion that brings them the traffic they desire.

But, the most important factor in their success is the copy on the website.

That’s Killer Sales copy we are talking about. Copy that can be used on the website, copy that can be sent out in promotional email campaigns!

After all, what good are 10000 hits in a day if not even one of those converts into a sale?

Sales copy, that’s what matters!

Copy that creates a desire in the reader.

Copy that can initiate action.

In simper terms, copy that can make them reach out to their wallets to get their credit card right then and there!

Now that’s what can make your business run on autopilot. Your gateway to success! Your ticket to that illusive internet millionaire dream that you have always lived.

So, what do you do in order to get sales copy that can drive your business on autopilot?

Rule Number One – Never try to write the copy yourself. There are a million websites that claim to teach you how to write the sales copy yourself. But case studies reveal that such attempts have been met in the past with disastrous results.

Rule Number Two – Hire only the best! You get what you pay for when it comes to sales copy. So think twice before you hire some inexperienced college student who promises to write the copy for you for $5. Like I said before, it might be a one time investment. Why cringe? Even if it costs you $50 to get that sales copy written, it will turn out to be a great deal.

Rule Number Three – Ensure that your copy meets the 5 golden requirements of Killer sales copy. It grabs their attention, connects with them, highlights the benefits, persuades or motivates and finally, initiates action! Want to learn more about Killer sales copy? Click here!

Are you looking for sales copy or sales letters for your website? If you still haven’t embarked on that promotional email campaign, then it’s never too late. Click here to know how I can help!

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21 reasons why Web Copywriting isn’t easy

Wednesday, November 18th, 2009

Why web copywriting is not easy

  1. You are talking to a defined target audience
  2. You have about 500 words to get your message across
  3. You only have about 10 words (The heading) to grab the attention of the reader
  4. The reader will scan through the page before deciding whether to read or not
  5. Large chunks of text disappoint the reader
  6. Strong vocabulary confuses the reader
  7. Unwanted links bogs down the reader
  8. The copy must have elements like sub headings, bullet points, emphasis etc to make it appealing
  9. There is a back button on the browser that takes him/her back to a million websites like yours
  10.  There is a close button on the browser that takes him/her away forever in search of better websites
  11.  The copy must be different, original and creative.
  12.  It must be informative
  13.  The tone must be conversational
  14.  Personalization is the key
  15.  The copy must ‘be’ the reader. Think and talk like him. Connect!
  16.  You need to ensure that the copy is loved by search engine bots too
  17.  Choosing the right keywords is crucial.
  18.  Keyword density is crucial
  19.  Keyword positioning is crucial
  20.  It’s easy to get carried away and over optimize
  21.  It is difficult to strike the right balance between optimization and readability 

Do you have anymore suggestions or points that I may have missed out on? Add it here. Cheers!  :)

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