http://www.sanjaynair.com Fri, 09 Dec 2011 12:11:52 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.sanjaynair.com/words-should-talk-personalized-content-and-the-difference-it-can-make/ http://www.sanjaynair.com/words-should-talk-personalized-content-and-the-difference-it-can-make/#comments Fri, 19 Dec 2008 11:29:41 +0000 Sanjay Nair http://www.sanjaynair.com/?p=42 It’s easier to write content for a large amorphous mass of people. You have no audience demographics to look into. You are not catering to a niche. You create generalized copy that appeals to all. But talk about the World Wide Web and you are immediately writing to a special interest group, a group that [...]]]> http://www.sanjaynair.com/words-should-talk-personalized-content-and-the-difference-it-can-make/feed/ 0