http://www.sanjaynair.com Fri, 09 Dec 2011 12:11:52 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.sanjaynair.com/words-should-talk-personalized-content-and-the-difference-it-can-make/ http://www.sanjaynair.com/words-should-talk-personalized-content-and-the-difference-it-can-make/#comments Fri, 19 Dec 2008 11:29:41 +0000 Sanjay Nair http://www.sanjaynair.com/?p=42 It’s easier to write content for a large amorphous mass of people. You have no audience demographics to look into. You are not catering to a niche. You create generalized copy that appeals to all. But talk about the World Wide Web and you are immediately writing to a special interest group, a group that [...]]]> http://www.sanjaynair.com/words-should-talk-personalized-content-and-the-difference-it-can-make/feed/ 0 http://www.sanjaynair.com/freelancer-diaries-when-work-is-scarce-write-more/ http://www.sanjaynair.com/freelancer-diaries-when-work-is-scarce-write-more/#comments Sun, 07 Dec 2008 19:57:01 +0000 Sanjay Nair http://www.sanjaynair.com/?p=19 The last few months have virtually changed the economic scenario all around the world. It started when Lehman Brothers collapsed and went bankrupt. But the seeds they say were sown much earlier. What seemed like a mortgage scenario in the US then started a whirlpool of sorts that sucked in major conglomerates from all over [...]]]> http://www.sanjaynair.com/freelancer-diaries-when-work-is-scarce-write-more/feed/ 0