Posts Tagged ‘money’

Why Ghostwriters ‘MUST’ start blogging and article marketing

Monday, February 16th, 2009

Ghostwriter 2, originally uploaded by mrlemonjelly.

’20 SEO oriented articles on Google Ad sense wanted: The rights for the articles will rest with me’

This is an example of a writing job posted on freelancer hire websites. What it means is that the writer who wins the bid or is awarded the job will write the articles, but the articles will be officially credited to another person. In other words, the person is looking for a ghostwriter. Such jobs are a common sight on websites like Elance.com and Getafreelancer.com and there’s nothing wrong with them. They are all part of the job and as freelancers; we have got to accept them. Besides, if you are a good writer, you can command your price. It’s a different thing altogether that most clients on such websites are looking for ‘cheap’ but ‘effective’ writers and are only willing to pay about $3 for a page of original copy that requires extensive research and quality writing skills. It’s almost turning into an economic axiom (Being an Indian writer doesn’t help either).

My Story

I have always wanted a life that would be governed by me. I have always wanted to speak out my mind. So? I decided to become a freelance writer. And when I got the opportunity to write my first assignment as a ghostwriter, I grabbed it with both hands and worked incessantly for the first two years doing whatever work came my way for whatever they offered me (I have written 500 word articles for $2 :) ), just to create some repute and get those 24 months onto my resume. A bulk of my work has been, as a ghostwriter and I never really felt the need to get my name next to the article. Most freelance writers start this way and keep doing it until realization dawns. Of course, there are the more fortunate ones who get a confirmation letter and a paycheck from the first publication house that they send their first article/short story to.

Coming back to my story, It might sound funny but I never really knew how important it was to be credited for your work (as long as the money kept coming) until one fine day; the company that I was working for had no more assignments to offer me. Apparently, they had landed a plum programming assignment with one of their UK based clients and hence, had put the writing assignments on hold for sometime. Good for them, bad for me. I took it as a much needed break and decided to enjoy this unplanned vacation. But very soon, this ‘sometime’ turned into more time and eventually into a lot of time. I stayed without a single writing assignment for two months at a stretch. My days were spent in surfing, surfing and more surfing (thankfully). Soon, hopefulness turned into frustration and then it metamorphasized into utter desperation. But I painfully realized that this was the flipside of not having a fixed employment. No paycheck on the 1st of every month.

Surfing helps

It is true that I was frustrated at not having an assignment for almost 60 days. But it is equally true that it was this idle time that taught me the basics of freelance writing and introduced me to the wonderful world of blogging. I started browsing through some quality blogs and websites that were written by freelance writers like me. The only difference was that their work belonged to them. It was here that I realized that something was not right. Despite having worked for almost 2 years as a freelancer, I had nothing to show. No articles on websites or publications, nothing in print…nothing at all. It was almost as if I was nonexistent for the whole world barring the few people that I had worked with.

From that moment on, I decided that I was going to work independently. Even if I did work as a ghostwriter, it would be work that came directly to me. I would not work for an outsourcing company again. No matter how dire the straits were. Making the decision was easy, implementing it was more demanding than I had imagined. It was almost as if I was starting from scratch. I entered the big bad world of ‘competitive bidding’ and started my website and at times I was as lost as an urban frog at a train station. I stuttered, faltered but hung on. I was duped a couple of times (client disappears after work is delivered). After those two months without work, I have spent almost 3 to 4 months, without a dollar in earnings. But today, almost a year later, I have my list of clients; I have a portfolio to show, my articles are published on several websites around the world. You see, those two months without work have given me a lot of work.

And based on my experience, here are 5 rules for budding freelance writers.

1. Find time for your own work: This article was not meant to discourage you from finding or taking up work as a ghostwriter. Even when you hang out your shingle, the bulk of the work that you receive will be as a ghostwriter. But you should always find some time for your own work. Dedicate an hour or two everyday for your work, website, blog or articles.
2. Start a blog/website: Starting a website is one of the best ways to make your presence felt in the online world. It’s like your own personal corner of the World Wide Web. A place where you can speak about yourself, your work, showcase your portfolio and where prospective clients can contact you. It’s fairly inexpensive. You can even start a blogger account for free.
3. Start Article Marketing: Merely having a website is not sufficient enough. You need to get traffic into the site and being a freelance writer; article marketing is the best and easiest way for you to do it. Try and write at least one article every two days and submit it to article directories (ezinearticles, goarticles). If your article is good, then it will help you drive some traffic into your website and your article might get published on other websites.
4. Reach out to other writers: Reach out to other writers. It helps you stay in the loop. There are several ways to do this. Post a comment on their articles/blogs, write a guest post, link to them once in a while and social networking also helps. It will help you build some credibility and other writers will also return the favor. The result? More traffic. Think of it as part of your blog karma.
5. Learn to Sell yourself: Budding writers have this tendency to accept all kinds of work without thinking twice about the quality or the kind of money that they will receive for it. But this tendency can quickly turn into a habit and a harmful one at that. Always gauge a project on a qualitative and quantitative basis and then give a custom quote. You can attach a sample article to prove your mettle. But never settle for atrocious prices like $0.5 per article of 500 words or so, even if you are writing your first independent article. If you write well, expect to get paid well.

Why it is extremely difficult to become a millionaire with your blog

Monday, December 8th, 2008

You have probably seen those rags-to-riches blog stories on the internet. A young guy in his late twenties has this huge multi million dollar blogging empire that almost runs on auto-pilot while he chills away in the Caribbean on his private yacht with his Ferrari in tow. Sounds too good to be true? This was precisely what I thought when I first came across such a blog. Apart from the usual ‘I can teach you how to do this for only $xx’ bit, there were also scanned images of Google ad sense cheques that he had received in the last couple of years. Sometimes, the amounts were as high as $5000 a month. Almost immediately, the question propped up in my mind. Can you earn that much in a month only using Google ad sense? I struggle with my ad sense revenues and they are mostly in the 0.2 cents per day range. Are those images doctored and those figures highly inflated? Not really, for there are people who earn more than $4000 a month only by blogging from home. Can an average person like you or me do it? That’s a different question altogether.

 

The content

 

If you have decided to be a blogger or already tried and failed at it, then it is probably because you didn’t plan it in advance. What kind of blog do you plan to start? There are several styles of blogging. There is the weekly blog that updates once in a week with interesting content to keep the readers going for one week and there is the daily blog which is updated on a daily basis. Consider it like the diary that you maintained as a kid. There is never a dearth of subjects and topics to write about in your blog. A good writer can weave an interesting story around just about any ordinary event of the day. Whereas a bad writer can have an encounter with a seemingly extinct saber tooth tiger in the dense forests of Peru and yet weave a dull lack luster story out of it. You can also start an issue oriented blog. These blogs focus on certain issues or a set of related topics. Whatever you blog about, it is important to maintain a certain level of interactivity in your language and to keep your readers updated. A lot of people aren’t able to do it. They feel that there is nothing interesting happening in their life on a daily basis. But then, it doesn’t have to be interesting. You have to make it interesting and as a writer, you should possess those skills. Readers are the only thing that can make your blog popular and fresh interesting content is the only way to get readers in. Remember, a stale blog is like a four hour silent movie. It won’t find many takers. 

Marketing your blog 

You cannot expect people to drop in and find your blog just like that. You have to ensure that your blog reaches out to people and in order to do this, you have to market it. Now there are a thousand different ways to market your blog and there is loads of information online on how to do it. However, most people are unable to do it, because it isn’t as easy as it is made out to be. I have tried to market my blog before and failed miserably at it. The people who have met success with their blogs have either mastered the art of marketing or have hired experts to do it. And online marketing services do not come cheap. You must be willing to put in at least 8 to 10 hours of your day every day marketing your blog if you intent to hit four figure income levels each month with it. 

Trial and Error 

There are several ways of monetizing blogs using advertising. But it doesn’t come that easily. Apart from readership which is the key, there is a lot of trial and error involved. The placement of the advertisements, the type of advertisements, the frequency of advertisements on a page, the way they are presented, hidden advertisements, the quality of advertisements, they all matter when it comes to getting returns. But it takes months and even years to perfect this and have a steady stream of income from your blog. 

The conclusion 

Do not get carried away by those rags to riches stories and get disappointed when you cannot duplicate that kind of success. Success with blogging will happen eventually if you possess good writing skills, are willing to invest the time and work to promote it. It might take slightly longer than you imagined. It also depends on how you define success. But you certainly can make about $2 to 3k a month, in about a year from the day you start blogging. Follow the rules. Update regularly and watch the money flow in.