Posts Tagged ‘freelancer’

Freelancer Diaries: When work is scarce, write more

Monday, December 8th, 2008

The last few months have virtually changed the economic scenario all around the world. It started when Lehman Brothers collapsed and went bankrupt. But the seeds they say were sown much earlier. What seemed like a mortgage scenario in the US then started a whirlpool of sorts that sucked in major conglomerates from all over the world. Millions of people have lost jobs. Pink slips are being handed over by the dozen. Pay cuts are the norm of the day. Stock markets are tumbling like a pack of cards. The situation looks grim. But me, I am glad that atleast I aint the only one facing financial problems. I am a freelance writer and I have often scoffed at others in the past when they talked about ‘working at office’ woes and when they narrate their peak time travel woes. Not me, I would think and silently smile deep in my heart. I have worked from home for the last couple of years and have nearly mastered the art.

But the last couple of months have nearly left the market dry.  I find myself staring at a nearly empty inbox everyday barring a few stubborn as ever spam messages that promise me a bigger penis. Work is scarce. Yes, for all those who thought that finance, banks and IT were the only sectors affected, here’s some inside information. Work is affected across all sectors and the freelancer is not spared either. The volume of work has gone down considerably and I have spent a lot of time in the last couple of months expecting the situation to miraculously improve overnight. But it doesn’t seem to happen as swiftly as I thought it would. So I have worked on a back up plan to keep me occupied when work is scarce.

Surf and read

An idle mind is a freelance writer’s worst nightmare. You ever heard of the writers block? There is something else also called the writers rust. It’s a predecessor for the writers block and can settle in real fast. So keep surfing the internet and catching up on the blogosphere. There’s plenty happening all around the world and it is best that you stay updated. Keep a tab on the best blogs that you come across. You never know how and when they can come in handy.

For those who still haven’t done it, start a blog

If you have managed to escape the insanity till now, then this is the best time to become a ‘meshugener’ (For those who are scratching their heads wondering what that is, it is a Yiddish term for crazy). Start a blog. It might not seem like too much of an important thing at this point but start it nevertheless. I am sure there are hundreds and thousands of thoughts deep within your heart that are waiting to come out as words. Do yourself a favor and get it out. Blogging is a great pastime, is an excellent way to build contacts and with time, you can make some great money out of it. If you are new to blogging, then there is a huge world of experts waiting to help and guide you. Simply log on to Google and look for blogging tips.

Build some credibility via article marketing

This is a good time for freelance ghostwriters to build some credibility of their own. Start writing articles and submitting them to major article directories. It is a great way to build some credibility, get some in coming links to your website or blog and ‘find more work’. Yes, if you are a good writer, then article marketing can do wonders for you. But it will only help if you start.

Promote yourself

If only you and a few selected clients of yours were the elite few people in this world who were aware about your profession, then chances are that work will be scarce when those clients cannot or do not have anything to offer you. Get out and promote your services. There are thousands of tools that you can use. Social networking sites, forums, fellow Bloggers etc. Remember, the World Wide Web is a huge marketplace and you are doing nothing but limiting yourself by not promoting your own work and only working as a ghostwriter. Think of yourself as a publisher. Spare some time everyday for your own content that you can publish online. And GET IT DONE!

Yes, the times are tough! But you can’t wither away or go back to mamma and say that it aint fair! Bear it and work your way out of it.

Good Luck!

The worst reasons for not hiring a freelance content writer

Monday, December 8th, 2008

So are you all set to enter the 24×7 global marketplace called the internet with your own website or websites? Well, then you have just begun a journey on a path that has a few too many hurdles but also loads of rewards. Have you ever played an arcade video game before? Consider your journey on the internet to be like that. The kind of people you have on your team will determine whether you find your goal or lose in between. A lot of people enter the World Wide Web with a notion that website design is the key to success. They hire the most expensive web design team and design the most spectacular looking website. But, a mere good looking website is like a Bugatti Veyron without fuel. Yes, there was a time when the web design was one of the most if not the most crucial aspect of an online business. In fact it still is very important. But there are other equally important factors that have come into the picture. So, simply hiring the best design team is not sufficient. You need to have an equally efficient content team on board. Yes, quality content is the mainstay of any successful website on the internet today. 

It is very easy to find a good quality writer for your work. There are thousands of freelancer websites where you can easily hire a freelance content writer. But not everyone is comfortable with this thought. I have seen some of the most absurd reasons being quoted for not hiring a freelance content writer. The very word freelance in the term, causes jitters in the minds of many a people. They tend to associate the word freelance with inefficient. But if that were the case, then more than half of the web based content that you see would not be up to the snuff. 

  1. I don’t have that kind of a budget.” This statement would have made sense if you were planning to hire a professional copywriter. Professional copywriters charge on an hourly basis and the charges can be as high as $50 per hour depending on their popularity on the web. Others charge as per page and the charge is no less than $50 to $100. So let’s suppose that you have a requirement for 1000 articles for all your websites. Do you have an idea of what it will cost you eventually? Not all businesses have that kind of a budget. On the other hand, the best freelance content writer will charge you as less as $10 to $20 per page. While you can get inexperienced college students who create fairly good content copy for as less as $3 per page.
  2. I’d rather hire a full time writer for the company“. Now why would you want to make such an investment and commitment when you can get the same benefits without them? Freelance content writers are all about flexibility. There is no long term commitment. You part ways after the work is done. Isn’t that much more flexible?
  3. Words don’t sell my product. It sells on its own“. Does that sound like you? Well, here’s a reminder that you are not competing with your neighborhood grocery store over here. It’s a global marketplace, the World Wide Web and for you to be heard and seen, you need to shout out loud and words are the only way that it can be done.
  4. My sales rep speaks pretty good English language and I think he can write the copy for my website.” Speaking English is very different from creating compelling copy. My hair dresser speaks very good English. Does that mean that I can hire him for writing content or copy? No, not everyone has a way with words. Besides, if your sales rep is going to write the content, then who is going to do the selling? Is it your accountant? Not everyone can multitask.
  5. How am I supposed to work with someone who is sitting in another corner of the globe?” Technology had advanced and today, classroom sessions, boardroom meetings, product demonstrations are held successfully over the internet with parties in diverse corners of the globe. In case of a freelance content writer all that you have to do is give the writer a product briefing and project requirements if any. You will have 4 to 5 articles in your email inbox awaiting your review by the time you have your dinner in the evening. If that isn’t comfortable then pinch me hard, maybe I am in dreamland.

A few tips for writing the right content

Monday, December 8th, 2008

Getting loads of traffic to your website is one thing and getting traffic that converts into loads of business is another. I am sure you are looking for the later. Every web user who reaches your website via a search engine is looking for something. It might be a product or just information regarding it. Now, if you are successful in providing the user what he wanted within the first few minutes of him landing on your website, then chances are that you have got yourself a loyal visitor who will return or in some cases, a customer who will give you business. Either ways, the content on your website plays a very important role in making the user feel comfortable and like your website. Spare a moment to think about the websites that you frequently visit on the internet. What makes you visit those websites again and again? Ease of use, quality tutorials, helpful links and quality information are some of the factors. So you see, compelling content goes a long way in making or breaking your website. 

Write the right content 

The user should be able to find the content easily. In other words, it should be rich in keywords or keyword phrases. If you are a freelance copywriter and have a website that doesn’t use the words ‘freelance copywriter‘ anywhere, then the chances that search engines will list you are highly unlikely. Secondly, the content on your website must be evergreen. In other words it must not be outdated. I have seen many websites on the internet with content that dates back to 2003. No wonder they are languishing at the bottom of the SERPS. The mere thought of going online with such content is scary. Other than this, it is very important that the user is able to find what he wants using minimum number of clicks. You can try this out yourself. Log on to the main page of your website and then try to find your way through and keep a track of the number of clicks it takes you. Anything that takes more than 4 clicks of the mouse is placed too deep in the website. Chances are that the user will close the website and opt for another one. And remember there is no dearth of competition online. 

Present it to the user 

Patience is a very rare virtue on the internet and web users are the perfect example of this. They do not have the time or patience to read through every webpage on the internet. They will simply scan through the page looking for interesting lines or phrases that may prove to be helpful. So ensure that the content is split into small scanable paragraphs with interesting headings. This way, the user can easily scan through the whole page. If I have managed to get you to read this article till this point, then I have been fairly successful in writing a readable as well as a scanable article. And take a look at the words that are highlighted in bold. These are keywords or keyword phrases. 

Let’s sum it all up once again. 

  1. Quality updated content
  2. Short and sweet sentences
  3. Broken up into paragraphs
  4. Smart headings and titles
  5. Easy to find and scan through
  6. Keywords in the right density

So you see, I have tried to write an informative article with keywords and the keyword density is also acceptable. This is a perfect example of SEO content.