http://www.sanjaynair.com Fri, 09 Dec 2011 12:11:52 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.sanjaynair.com/21-reasons-why-web-copywriting-isn%e2%80%99t-easy/ http://www.sanjaynair.com/21-reasons-why-web-copywriting-isn%e2%80%99t-easy/#comments Wed, 18 Nov 2009 11:35:45 +0000 Sanjay Nair http://www.sanjaynair.com/?p=268 You are talking to a defined target audience You have about 500 words to get your message across You only have about 10 words (The heading) to grab the attention of the reader The reader will scan through the page before deciding whether to read or not Large chunks of text disappoint the reader Strong vocabulary confuses the reader Unwanted links [...]]]> http://www.sanjaynair.com/21-reasons-why-web-copywriting-isn%e2%80%99t-easy/feed/ 0