Posts Tagged ‘Blog’

Stepping into the world of Freelance

Sunday, May 10th, 2009

I receive a lot of emails everyday from people who want to make a career in freelance writing but do not know how and where to begin. Most of these people have a high paying job that gives them the creeps and they’d rather try and establish a name for themselves on the World Wide Web than be hidden amidst millions of other working people in the offline world. Maybe, it is the freedom from a binding corporate work culture that attracts them, like it attracted me a few years ago. Maybe, it is the creativity bug that drives them here.

It was also the satisfaction of being able to look at myself in the mirror after every working day and smile, rather than looking sullen and worn out, that made me foray into the world of writing.

So, this post is for all those people who were looking for concrete advice about making a mark in the world of freelance writing, but couldn’t find it elsewhere. Let’s begin!

1. Learn about freelance writing: Before you even begin the quest for glory, try and learn as much as you can about the journey. What is freelance writing? What separates it from other types of writing? What is expected of a freelance writer? If you expect to get paid, then what are the standard market rates? What are the rates for beginners? What are the pitfalls? There are hundreds of websites that can give you this information. And the best place to find those websites is Google, the grand daddy of all internet search engines.
2. Bookmark a few websites: There are going to be a few websites that you are gonna frequently visit as you learn more and more about freelance writing.  And rather than going back to the search engine each time to find them, better bookmark them. You will save yourself a lot of time this way. Having it in my favorites list always seems to be easier. Besides, it keeps reminding me that I have a job to do. Some of the websites that you can begin with is getafreelancer.com, scriptlance.com, PayPal.com, rentacoder.com and elance.com. There are more, but these are the cream of the lot.
3. Get a professional email ID: By professional, I do not mean a paid email service. What I recommend is that you have an ID that looks professional. Something like freelancewriter@xyz.com or ghostwriter@ywf.com etc. Even a combination of your first and last name should suffice. ID’s like comekissme@123.com or cute_sweety@345.com are a strict no no. Remember, you are entering a professional working environment and not a dating chat room.
4. Begin as a ghostwriter: Before you begin publishing your own work or even attempting to do it, I recommend that you get a few ghostwriting gigs to gain the expertise and the confidence to begin. They aren’t easy to come by. And let me make it clear. BE PREPARED TO MEET FAILURE. But do not get depressed. Like Rocky Balboa once said, “It’s not about how hard you can hit, it’s about how much you can take and keep moving ahead.” Consider it to be a part of the learning curve. It should only make you more determined to get the next job. There are a few places that you can start looking for ghostwriting jobs. I have mentioned them in point 2. But Getafreelancer.com & Scriptlance.com are my personal favorites. Social networking communities are a second. Twitter is super powerful.
5. Get a PayPal ID: Now that you are in the hunt, you better have a banker that you can rely on. PayPal.com can be that banker. It is a globally accepted and renowned payment service and registration is free. Most freelance websites require you to have a PayPal account before you can sign up. So this step should have been at number four.
6. Open all channels of communication: One of the basic requirements of a freelance writer is that he/she should be available for communication for at least 6 to 8 hours a day. There are numerous ways of doing this. Instant messengers are the best. Get a Google talk ID, an MSN ID or a Yahoo ID. A lot of international clients prefer Skype.

That’s all folks! I think I have covered almost all the steps that will allow you to make a START in the world of freelance writing. It took me a year and a half to learn all this. You learnt it in less than 3 minutes. :)

In the next article, we will focus on preparing for the worst in the world of freelance. Cause as attractive and easy as it might appear externally, the world of freelance writing is far from easy. Till then, adios!

Image Courtesy Flickr: Enter the World, originally uploaded by kh2rac.

A Bucket List for your blog

Wednesday, March 4th, 2009

A couple of days ago on a lazy afternoon, I was busy woolgathering and an intriguing thought happened to cross my mind. What are the things that I wish to do before I die? The things that I would like to accomplish in my lifetime? In other words, what is my Bucket List? Now, it’s not everyday that you think about your death.

So the thought got me quite interested. I jumped out of the couch and got my scribbling pad and started to scribble away.

I jotted down a few things which I would like to do before I die. I cannot post them here for more reasons than one. At least not now! I might just post it in the future. But, that’s just a ‘Maybe’! :)

By the way, have you created your bucket list? Think about it! It’s quite interesting.

For those who didn’t know, ‘The Bucket List’ is a list of things that you would like to do before you die. The term became famous when a blockbuster movie of the same name starring Jack Nicholson and Morgan Freeman released last year.

What got me even more interested in the subject was, creating a Bucket List for my blog. Now that would be interesting. What would my blog like to do before it died? Not now, not in the next few years, but maybe when I got too bored of blogging and decided to bring down the curtains on it.

Maybe when I jumped on to a different profession. Quite possible.

Or maybe when I left god’s green earth for the unknown that lies beyond.

What would my blog like to do? Here’s what I could conjure up for my blog!

1) Have more than 30,000 subscribers via RSS – That doesn’t seem likely for two years at least.

2) To have two posts everyday – Now that one’s achievable. Hmmm. Did someone mention writer’s block?

3) Generate a 6 figure income for at least one month:)  You see, my blog loves me and wants to see me filthy rich!

4) To become the holy grail for Freelance writers and Amateur Bloggers – This ‘could’ just work out.

5) To visit the Blog World Expo – I will be there at the Expo in 2011.

6) To win a Web Log Award – Cast thou votes!

7) To have a memorial blog created in my memory when I die – Any volunteers?

You see, he is an emotional fella, my blog! Now is a blog a he or a she? I dunno, but I prefer him being a ‘he’.

Now, most of those things are what my blog would like to do as of today. I will keep adding to the list as and when newer things come into the picture. And I will also keep scoring out each thing as I accomplish it. Maybe, I ought to create a different list for all the things that my blog has accomplished.

That can be a real morale booster on a bad day!

So, what’s the bucket list for your blog? Haven’t create one yet? Do it now and keep me posted! Cheers!

Photo Courtesy Flickr: Bucket List, originally uploaded by er3465

An Amateur Blogger’s woe: Information overload

Tuesday, February 24th, 2009

Every blogger enters the blogosphere with one goal in mind, to make it big. He wants his blog to be popular, to be read by a lot of people and to have a loyal readership. And he is ready to do whatever it takes to reach there. However, there is one problem that he has to face. There is a lot of ‘help’ available out there that is causing more ‘harm’ than help. Ironical, isn’t it?

Let’s say that Mr. White (Yes, I love Reservoir Dogs!) is a blogger who has just started a new blog. His readership at the moment is zilch. In fact, he hasn’t even decided the topic to blog about.

When he enters the blogosphere, he is as confused as a cow on Astroturf and is desperately looking for directions. Thankfully, there are hundreds of bloggers who have been there and done that before him. They are the demigods of the blogosphere. They have walked the walk and talked the talk. They have a six figure reader base and make a six figure income each month from their blogs. And Mr. White will rely heavily on the inputs and tips that he receives from these experts to help him establish a base in the blogosphere.

So, Mr. White starts his journey by looking for Blogging tips. A simple search on Google gives him 93,200,000 results for ‘Blogging tips’. Wow! That’s far too many experts for a subject as difficult as blogging. ‘Maybe it’s simpler than I thought’, thinks Mr. White and enters one of the first websites on the search results page. This site is almost the holy grail of blogging and has a lot of advice for beginner bloggers. Mr. White is happy and smiling that he has found such a large resource of invaluable information.

He spends the next three hours on the same website and jots down all important tips and links that will help him in one way or the other in his quest for success on the blogosphere. He subscribes to the RSS feeds for regular updates and is just about satisfied. ‘But’, thinks Mr. White, ‘there can be more information out there.’ Why stick only to one website? So, he goes to the next website.

But here is where Mr. White errs.

He finds that there is an equal amount of information on this website as well. A lot of it duplicated content and a whole lot of new stuff as well. Well, the more the merrier. He spends some time on this website as well before going to the next one and the next one and the next one. He is greeted by newer tips and ideas on every blog that he goes to. Each new blog speaks about something new that the earlier blogger had missed out on. ‘Do you know your link karma?’ ’10 tips for amateur bloggers’ ‘Using Twitter for your blog’ ‘Going viral and getting more readers’. ‘How, I got 10000 readers on my post in one day’… Aaargh! There is so much information floating out there that analyzing and segregating, genuinely useful content is a tall order.

Mr. White is overwhelmed at all the information and is back to square one. He is feeling as lost as a cow on Astroturf again. This (information overload) is a problem that is faced by most amateur bloggers. I faced it too when I started out on the blogosphere (which was like three months ago).

Information is a lot like food. It is best when served in small digestible reasonable portions that serve its purpose. But we (everyone from managers to bloggers to couch tubers) keep ingesting information till the point of asphyxiation. One of the reasons why we do it is, to prevent any information from being left out or, in other words, to be as perfect and complete as possible. But it’s easier to lose direction amidst all that information.

And hey, you can very well be accessing and storing wrong information.

The internet makes it easier for us to get more information that we would ever require. The onus is on us to ask ourselves ‘When do I have enough?’

The solution

Ok, so I have blabbed enough about the problem. Time to get into constructive mode and suggest a few solutions.

1. Rely on the best: The blogosphere is full of self certified experts who can talk about any subject this side of Jupiter. But there are very few people who can truly be labeled as experts in their field of expertise. If blogging is what you are looking for then you can rely on Problogger.net as well as Bloggingtips.com. There are others that are good. But you won’t need anything else once you visit these two. Similarly, look for the ‘best of the best’ in your niche and rely on them for sometime to come.
2. Limit link hunting: I have coined the term ‘Link hunting’ and it is the phenomenon where you follow outgoing links from blogs. Your favorite post has a comment and it leads to a different blog, a comment from that blog leads to another and so on and so forth. New bloggers have the habit of following every link that may seem even remotely useful. Link hunting is one of the prime causes of information overload. Limit it to, say, 3 outgoing links per day.
3. Set a time limit and stick to it: Accessing information and acquiring knowledge is fine but you have to set a time frame for information loading and stick to that timeframe. And once you start to exceed that timeframe, switch off your browser and get back to your tasks. It will also help you improve your productivity.
4. Learn data control: It’s so easy to hit that ‘subscribe to RSS’ button on every blog that you come across. But think about it. Do you really need that blog subscription? Take time and clear off all the unwanted RSS links from your subscriptions. Controlling the influx of unwanted data is the key to curbing information overload.
5. Meditate: There are a thousand ways of meditating. Try and find what relaxes your mind. Play soothing music; relax with your eyes closed. Even if you can do it for 5 minutes in a day, do it. A relaxed mind always helps you focus and improves your creativity as well.

Notes: Image courtesy  Flicrk: Information Overload, originally uploaded by DeaPeaJay.

Why Ghostwriters ‘MUST’ start blogging and article marketing

Monday, February 16th, 2009

Ghostwriter 2, originally uploaded by mrlemonjelly.

’20 SEO oriented articles on Google Ad sense wanted: The rights for the articles will rest with me’

This is an example of a writing job posted on freelancer hire websites. What it means is that the writer who wins the bid or is awarded the job will write the articles, but the articles will be officially credited to another person. In other words, the person is looking for a ghostwriter. Such jobs are a common sight on websites like Elance.com and Getafreelancer.com and there’s nothing wrong with them. They are all part of the job and as freelancers; we have got to accept them. Besides, if you are a good writer, you can command your price. It’s a different thing altogether that most clients on such websites are looking for ‘cheap’ but ‘effective’ writers and are only willing to pay about $3 for a page of original copy that requires extensive research and quality writing skills. It’s almost turning into an economic axiom (Being an Indian writer doesn’t help either).

My Story

I have always wanted a life that would be governed by me. I have always wanted to speak out my mind. So? I decided to become a freelance writer. And when I got the opportunity to write my first assignment as a ghostwriter, I grabbed it with both hands and worked incessantly for the first two years doing whatever work came my way for whatever they offered me (I have written 500 word articles for $2 :) ), just to create some repute and get those 24 months onto my resume. A bulk of my work has been, as a ghostwriter and I never really felt the need to get my name next to the article. Most freelance writers start this way and keep doing it until realization dawns. Of course, there are the more fortunate ones who get a confirmation letter and a paycheck from the first publication house that they send their first article/short story to.

Coming back to my story, It might sound funny but I never really knew how important it was to be credited for your work (as long as the money kept coming) until one fine day; the company that I was working for had no more assignments to offer me. Apparently, they had landed a plum programming assignment with one of their UK based clients and hence, had put the writing assignments on hold for sometime. Good for them, bad for me. I took it as a much needed break and decided to enjoy this unplanned vacation. But very soon, this ‘sometime’ turned into more time and eventually into a lot of time. I stayed without a single writing assignment for two months at a stretch. My days were spent in surfing, surfing and more surfing (thankfully). Soon, hopefulness turned into frustration and then it metamorphasized into utter desperation. But I painfully realized that this was the flipside of not having a fixed employment. No paycheck on the 1st of every month.

Surfing helps

It is true that I was frustrated at not having an assignment for almost 60 days. But it is equally true that it was this idle time that taught me the basics of freelance writing and introduced me to the wonderful world of blogging. I started browsing through some quality blogs and websites that were written by freelance writers like me. The only difference was that their work belonged to them. It was here that I realized that something was not right. Despite having worked for almost 2 years as a freelancer, I had nothing to show. No articles on websites or publications, nothing in print…nothing at all. It was almost as if I was nonexistent for the whole world barring the few people that I had worked with.

From that moment on, I decided that I was going to work independently. Even if I did work as a ghostwriter, it would be work that came directly to me. I would not work for an outsourcing company again. No matter how dire the straits were. Making the decision was easy, implementing it was more demanding than I had imagined. It was almost as if I was starting from scratch. I entered the big bad world of ‘competitive bidding’ and started my website and at times I was as lost as an urban frog at a train station. I stuttered, faltered but hung on. I was duped a couple of times (client disappears after work is delivered). After those two months without work, I have spent almost 3 to 4 months, without a dollar in earnings. But today, almost a year later, I have my list of clients; I have a portfolio to show, my articles are published on several websites around the world. You see, those two months without work have given me a lot of work.

And based on my experience, here are 5 rules for budding freelance writers.

1. Find time for your own work: This article was not meant to discourage you from finding or taking up work as a ghostwriter. Even when you hang out your shingle, the bulk of the work that you receive will be as a ghostwriter. But you should always find some time for your own work. Dedicate an hour or two everyday for your work, website, blog or articles.
2. Start a blog/website: Starting a website is one of the best ways to make your presence felt in the online world. It’s like your own personal corner of the World Wide Web. A place where you can speak about yourself, your work, showcase your portfolio and where prospective clients can contact you. It’s fairly inexpensive. You can even start a blogger account for free.
3. Start Article Marketing: Merely having a website is not sufficient enough. You need to get traffic into the site and being a freelance writer; article marketing is the best and easiest way for you to do it. Try and write at least one article every two days and submit it to article directories (ezinearticles, goarticles). If your article is good, then it will help you drive some traffic into your website and your article might get published on other websites.
4. Reach out to other writers: Reach out to other writers. It helps you stay in the loop. There are several ways to do this. Post a comment on their articles/blogs, write a guest post, link to them once in a while and social networking also helps. It will help you build some credibility and other writers will also return the favor. The result? More traffic. Think of it as part of your blog karma.
5. Learn to Sell yourself: Budding writers have this tendency to accept all kinds of work without thinking twice about the quality or the kind of money that they will receive for it. But this tendency can quickly turn into a habit and a harmful one at that. Always gauge a project on a qualitative and quantitative basis and then give a custom quote. You can attach a sample article to prove your mettle. But never settle for atrocious prices like $0.5 per article of 500 words or so, even if you are writing your first independent article. If you write well, expect to get paid well.

“Why Britney Spears would love my content” – The importance of good titles

Sunday, December 14th, 2008

Aah…See, I managed to pull you in purely on the basis of the title of this document. The topic that we are discussing here is ‘the importance of good titles in drawing readers to your article/blog post’. And while this is a great example to emphasize the importance of good titles, this technique should itself never be employed while writing actual articles/blogs. Your Blog post title should always be connected to the content within the article and this article has little or no relevance whatsoever to Britney Spears, which I presume is the keyword that drew you here. So, learn what you can from it but never use it.

Coming back to the importance of good titles, let’s pick up an example from a newspaper advert. What prompts you to go through an advertisement or actually read its content? It is either the title in bold letters or an absolutely stunning image that captivates you instantly. The title of your blog post or article is just like that. It is an advertisement for the rest of your article. The reader or visitor is not interested nor does he/she have the time or patience to read through your entire article. But if the title is interesting enough, then who knows. You might have found yourself one more loyal reader and the more the better.

So what defines a good title?

Now that, is a million dollar question that has a few too many answers at the moment.Dave Taylor has written some great tips about this when I was still an infant content writer (about two years back). You can read it here.

A good title can be defined as something that is captivating, can initiate action (click or read through), describes your blog/article, is short and sweet, is search engine friendly, is an ambassador for your blog etc etc.

See, there is a lot to do in the 5 to 8 words that make up your title. Now let’s look at some of those things with that magnifying glass.

•1) Captivating: Captivating means something that can grab the attention of the reader almost immediately. And hey, the captivating element better be in the first four words because readers usually scan through titles too. So, the first four words of your title have to be magic. And do not write an essay of a title. There is nothing worse than an enormously long title.

•2) Should Initiate action: The title can initiate one of two different actions from each visitor who reads it. He/she will either click on the title to read the rest of the article or will scan through it and move on to a googol other blogs awaiting his/her attention. Your title has to fall in the first bracket.

•3) Be descriptive: The title should be the best and smallest description of your article or blog. Think about it. If you click on a title like ‘Why Britney spears would love my content’ and then see that there is nothing in there about Britney, and then you would feel deceived. The feeling might just be too miniscule to make a huge difference to the rest of your day, but you might just remember me and my blog for the rest of your life. And you will most certainly avoid linking to me. It’s about building trust and credibility.

•4) Avoid Clichés: How many times have you come across titles that are commoner than mobile phones in the world if not more annoying? They are all over the internet. ‘Click here now’, ‘How cool is this’. Avoid these titles. Not only do they clearly avoid all of the three previously mentioned extremely important points, but they are also sore to the sight.

•5) Think out of the box: If you are a good writer, then all it requires is a little rap on that grey matter and you can churn out damn good titles for your blog. It can be bold, fun or plain outrageous. But as long as it serves the purpose and gets traffic to your blog, you can stick to it.

So, have you managed to convince you to put in a little more thought to the title of your next blog post?