http://www.sanjaynair.com Sun, 06 Dec 2009 10:46:56 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 http://www.sanjaynair.com/10-differences-that-a-web-copywriter-will-make-to-your-website/ http://www.sanjaynair.com/10-differences-that-a-web-copywriter-will-make-to-your-website/#comments Sun, 06 Dec 2009 10:44:50 +0000 Sanjay Nair http://www.sanjaynair.com/?p=313 Of all the absurd creations to have hit the internet, this one takes the cake. Software that writes web copy and content. :)  What will they think of next?  Why software to write website copy, when it is clearly a ‘human’s’ job?  Three reasons.  Because… It’s cheap It’s Cheap And finally… IT’S CHEAP!   One buys the software hoping to churn out articles at the speed [...]]]> http://www.sanjaynair.com/10-differences-that-a-web-copywriter-will-make-to-your-website/feed/ 0 http://www.sanjaynair.com/sales-copy-that-runs-your-business-on-autopilot/ http://www.sanjaynair.com/sales-copy-that-runs-your-business-on-autopilot/#comments Thu, 19 Nov 2009 12:04:34 +0000 Sanjay Nair http://www.sanjaynair.com/?p=275 A business that runs on autopilot is every internet entrepreneur’s dream. A one time investment, a one time effort that only requires you to login once a day to check the volume of sales that you have made. The moolah keeps coming in just like that. Is that even possible? Maybe yes! There are people who have achieved [...]]]> http://www.sanjaynair.com/sales-copy-that-runs-your-business-on-autopilot/feed/ 0 http://www.sanjaynair.com/21-reasons-why-web-copywriting-isn%e2%80%99t-easy/ http://www.sanjaynair.com/21-reasons-why-web-copywriting-isn%e2%80%99t-easy/#comments Wed, 18 Nov 2009 11:35:45 +0000 Sanjay Nair http://www.sanjaynair.com/?p=268 You are talking to a defined target audience You have about 500 words to get your message across You only have about 10 words (The heading) to grab the attention of the reader The reader will scan through the page before deciding whether to read or not Large chunks of text disappoint the reader Strong vocabulary confuses the reader Unwanted links [...]]]> http://www.sanjaynair.com/21-reasons-why-web-copywriting-isn%e2%80%99t-easy/feed/ 0 http://www.sanjaynair.com/the-5-golden-rules-of-killer-sales-copy/ http://www.sanjaynair.com/the-5-golden-rules-of-killer-sales-copy/#comments Tue, 17 Nov 2009 12:14:32 +0000 Sanjay Nair http://www.sanjaynair.com/?p=263 Now what is it about killer sales copy that makes the customer take the action that ‘you’ desire? The action might be anything. An instant sale, a lead or it might just be a form to fill in! But web copy like that is as rare as hen’s teeth. Not impossible to get, but difficult to [...]]]> http://www.sanjaynair.com/the-5-golden-rules-of-killer-sales-copy/feed/ 1 http://www.sanjaynair.com/preparing-for-the-worst-in-freelance-writing/ http://www.sanjaynair.com/preparing-for-the-worst-in-freelance-writing/#comments Thu, 18 Jun 2009 10:55:45 +0000 Sanjay Nair http://www.sanjaynair.com/preparing-for-the-worst-in-freelance-writing/ This article continues from where we left off in our earlier post ‘Stepping into the world of freelance writing’. Every year, millions of people decide to hang out their shingle and off those millions, thousands decide to try out their luck on the World Wide Web. And out of those thousands, at least a few hundred [...]]]> http://www.sanjaynair.com/preparing-for-the-worst-in-freelance-writing/feed/ 0 http://www.sanjaynair.com/stepping-into-the-world-of-freelance/ http://www.sanjaynair.com/stepping-into-the-world-of-freelance/#comments Sun, 10 May 2009 10:11:26 +0000 Sanjay Nair http://www.sanjaynair.com/stepping-into-the-world-of-freelance/ I receive a lot of emails everyday from people who want to make a career in freelance writing but do not know how and where to begin. Most of these people have a high paying job that gives them the creeps and they’d rather try and establish a name for themselves on the World Wide [...]]]> http://www.sanjaynair.com/stepping-into-the-world-of-freelance/feed/ 1 http://www.sanjaynair.com/a-bucket-list-for-your-blog/ http://www.sanjaynair.com/a-bucket-list-for-your-blog/#comments Wed, 04 Mar 2009 07:50:47 +0000 Sanjay Nair http://www.sanjaynair.com/a-bucket-list-for-your-blog/ A couple of days ago on a lazy afternoon, I was busy woolgathering and an intriguing thought happened to cross my mind. What are the things that I wish to do before I die? The things that I would like to accomplish in my lifetime? In other words, what is my Bucket List? Now, it’s [...]]]> http://www.sanjaynair.com/a-bucket-list-for-your-blog/feed/ 8 http://www.sanjaynair.com/are-you-offering-value-with-each-post/ http://www.sanjaynair.com/are-you-offering-value-with-each-post/#comments Mon, 02 Mar 2009 10:43:48 +0000 Sanjay Nair http://www.sanjaynair.com/are-you-offering-value-with-each-post/ Have you ever wondered why some blogs have a readership that only increases with time whilst others struggle to get even 100 visitors in a day? Problogger.net has 76894 readers subscribed via RSS. I don’t even have 9.  Of course, let’s not forget the fact that he had a head start way back before [...]]]> http://www.sanjaynair.com/are-you-offering-value-with-each-post/feed/ 0 http://www.sanjaynair.com/5-steps-crisper-content/ http://www.sanjaynair.com/5-steps-crisper-content/#comments Fri, 27 Feb 2009 11:56:12 +0000 Sanjay Nair http://www.sanjaynair.com/14th-august-2007-day-226/ I have been spending a lot more time off late trying to promote my blog. Have started Tweeting and Face booking purely to get the word out and the traffic in. Got some great help from Chris Brogan and his post ‘Using outposts in your media strategy‘. Have to say that I never realized the [...]]]> http://www.sanjaynair.com/5-steps-crisper-content/feed/ 2 http://www.sanjaynair.com/blogger-information-overload/ http://www.sanjaynair.com/blogger-information-overload/#comments Tue, 24 Feb 2009 10:23:24 +0000 Sanjay Nair http://www.sanjaynair.com/information-overload/ Every blogger enters the blogosphere with one goal in mind, to make it big. He wants his blog to be popular, to be read by a lot of people and to have a loyal readership. And he is ready to do whatever it takes to reach there. However, there is one problem that he has [...]]]> http://www.sanjaynair.com/blogger-information-overload/feed/ 0