Archive for the ‘Content’ Category
The importance of good content: Converting visitors to customers
Friday, December 19th, 2008A standardized or generalized answer to this question (How to convert a visitor to a customer) would have been a holy grail for the business world. But alas, each and every customer walking on the face of this planet has different expectations, requirements and a completely different mindset. You cannot generalize customer management. What you [...]
“Why Britney Spears would love my content” – The importance of good titles
Sunday, December 14th, 2008Aah…See, I managed to pull you in purely on the basis of the title of this document. The topic that we are discussing here is ‘the importance of good titles in drawing readers to your article/blog post’. And while this is a great example to emphasize the importance of good titles, this technique should itself [...]
Good Content, Pricey but Nicey!
Sunday, December 14th, 2008I was recently contacted for writing content by a website design company who were working on a large web portal. Upon further discussion, it was revealed that they wanted about 30 pages of quality SEO oriented content written for their websites. We discussed everything from the keyword phrases to the length of the articles to [...]
Freelancer Diaries: When work is scarce, write more
Monday, December 8th, 2008The last few months have virtually changed the economic scenario all around the world. It started when Lehman Brothers collapsed and went bankrupt. But the seeds they say were sown much earlier. What seemed like a mortgage scenario in the US then started a whirlpool of sorts that sucked in major conglomerates from all over [...]
The worst reasons for not hiring a freelance content writer
Monday, December 8th, 2008So are you all set to enter the 24×7 global marketplace called the internet with your own website or websites? Well, then you have just begun a journey on a path that has a few too many hurdles but also loads of rewards. Have you ever played an arcade video game before? Consider your journey [...]
