Archive for the ‘Content’ Category
21 reasons why Web Copywriting isn’t easy
Wednesday, November 18th, 2009You are talking to a defined target audience
You have about 500 words to get your message across
You only have about 10 words (The heading) to grab the attention of the reader
The reader will scan through the page before deciding whether to read or not
Large chunks of text disappoint the reader
Strong vocabulary confuses the reader
Unwanted links [...]
The 5 golden rules of Killer Sales Copy
Tuesday, November 17th, 2009Now what is it about killer sales copy that makes the customer take the action that ‘you’ desire? The action might be anything. An instant sale, a lead or it might just be a form to fill in! But web copy like that is as rare as hen’s teeth. Not impossible to get, but difficult to [...]
A Freelance writer’s diaries: An eye opener to all those who feel that writing is a cinch
Tuesday, January 20th, 2009How many times has someone told you that 'A freelance writer's' job is an easy one? It's not the words that surprise or irk me. It's the number of times that I hear this that makes me want to pull out my hair. It's the 'Oh,-that's-an-easy-job' attitude in those words that wants me to clear some myths over here.
Words should talk: Personalized content and the difference it can make
Friday, December 19th, 2008It’s easier to write content for a large amorphous mass of people. You have no audience demographics to look into. You are not catering to a niche. You create generalized copy that appeals to all. But talk about the World Wide Web and you are immediately writing to a special interest group, a group that [...]
5 easy steps to crispier content
Friday, February 27th, 2009Tags: additions, billboard, Blogging, bullet points, comments, Content, crisp, easy, posts, quotes, title, writing
Posted in Content | 2 Comments »