Archive for the ‘Content’ Category
A Freelance writer’s diaries: An eye opener to all those who feel that writing is a cinch
Tuesday, January 20th, 2009How many times has someone told you that 'A freelance writer's' job is an easy one? It's not the words that surprise or irk me. It's the number of times that I hear this that makes me want to pull out my hair. It's the 'Oh,-that's-an-easy-job' attitude in those words that wants me to clear some myths over here.
Words should talk: Personalized content and the difference it can make
Friday, December 19th, 2008It’s easier to write content for a large amorphous mass of people. You have no audience demographics to look into. You are not catering to a niche. You create generalized copy that appeals to all. But talk about the World Wide Web and you are immediately writing to a special interest group, a group that [...]
The importance of good content: Converting visitors to customers
Friday, December 19th, 2008A standardized or generalized answer to this question (How to convert a visitor to a customer) would have been a holy grail for the business world. But alas, each and every customer walking on the face of this planet has different expectations, requirements and a completely different mindset. You cannot generalize customer management. What you [...]
“Why Britney Spears would love my content” – The importance of good titles
Sunday, December 14th, 2008Aah…See, I managed to pull you in purely on the basis of the title of this document. The topic that we are discussing here is ‘the importance of good titles in drawing readers to your article/blog post’. And while this is a great example to emphasize the importance of good titles, this technique should itself [...]
Good Content, Pricey but Nicey!
Sunday, December 14th, 2008I was recently contacted for writing content by a website design company who were working on a large web portal. Upon further discussion, it was revealed that they wanted about 30 pages of quality SEO oriented content written for their websites. We discussed everything from the keyword phrases to the length of the articles to [...]