http://www.sanjaynair.com Sun, 06 Dec 2009 10:46:56 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 http://www.sanjaynair.com/10-differences-that-a-web-copywriter-will-make-to-your-website/ http://www.sanjaynair.com/10-differences-that-a-web-copywriter-will-make-to-your-website/#comments Sun, 06 Dec 2009 10:44:50 +0000 Sanjay Nair http://www.sanjaynair.com/?p=313 Of all the absurd creations to have hit the internet, this one takes the cake. Software that writes web copy and content. :)  What will they think of next?  Why software to write website copy, when it is clearly a ‘human’s’ job?  Three reasons.  Because… It’s cheap It’s Cheap And finally… IT’S CHEAP!   One buys the software hoping to churn out articles at the speed [...]]]> http://www.sanjaynair.com/10-differences-that-a-web-copywriter-will-make-to-your-website/feed/ 0 http://www.sanjaynair.com/sales-copy-that-runs-your-business-on-autopilot/ http://www.sanjaynair.com/sales-copy-that-runs-your-business-on-autopilot/#comments Thu, 19 Nov 2009 12:04:34 +0000 Sanjay Nair http://www.sanjaynair.com/?p=275 A business that runs on autopilot is every internet entrepreneur’s dream. A one time investment, a one time effort that only requires you to login once a day to check the volume of sales that you have made. The moolah keeps coming in just like that. Is that even possible? Maybe yes! There are people who have achieved [...]]]> http://www.sanjaynair.com/sales-copy-that-runs-your-business-on-autopilot/feed/ 0 http://www.sanjaynair.com/21-reasons-why-web-copywriting-isn%e2%80%99t-easy/ http://www.sanjaynair.com/21-reasons-why-web-copywriting-isn%e2%80%99t-easy/#comments Wed, 18 Nov 2009 11:35:45 +0000 Sanjay Nair http://www.sanjaynair.com/?p=268 You are talking to a defined target audience You have about 500 words to get your message across You only have about 10 words (The heading) to grab the attention of the reader The reader will scan through the page before deciding whether to read or not Large chunks of text disappoint the reader Strong vocabulary confuses the reader Unwanted links [...]]]> http://www.sanjaynair.com/21-reasons-why-web-copywriting-isn%e2%80%99t-easy/feed/ 0 http://www.sanjaynair.com/the-5-golden-rules-of-killer-sales-copy/ http://www.sanjaynair.com/the-5-golden-rules-of-killer-sales-copy/#comments Tue, 17 Nov 2009 12:14:32 +0000 Sanjay Nair http://www.sanjaynair.com/?p=263 Now what is it about killer sales copy that makes the customer take the action that ‘you’ desire? The action might be anything. An instant sale, a lead or it might just be a form to fill in! But web copy like that is as rare as hen’s teeth. Not impossible to get, but difficult to [...]]]> http://www.sanjaynair.com/the-5-golden-rules-of-killer-sales-copy/feed/ 1 http://www.sanjaynair.com/5-steps-crisper-content/ http://www.sanjaynair.com/5-steps-crisper-content/#comments Fri, 27 Feb 2009 11:56:12 +0000 Sanjay Nair http://www.sanjaynair.com/14th-august-2007-day-226/ I have been spending a lot more time off late trying to promote my blog. Have started Tweeting and Face booking purely to get the word out and the traffic in. Got some great help from Chris Brogan and his post ‘Using outposts in your media strategy‘. Have to say that I never realized the [...]]]> http://www.sanjaynair.com/5-steps-crisper-content/feed/ 2 http://www.sanjaynair.com/a-freelance-writer%e2%80%99s-diaries-an-eye-opener-to-all-those-who-feel-that-writing-is-a-cinch/ http://www.sanjaynair.com/a-freelance-writer%e2%80%99s-diaries-an-eye-opener-to-all-those-who-feel-that-writing-is-a-cinch/#comments Tue, 20 Jan 2009 05:00:48 +0000 Sanjay Nair http://www.sanjaynair.com/?p=43 http://www.sanjaynair.com/a-freelance-writer%e2%80%99s-diaries-an-eye-opener-to-all-those-who-feel-that-writing-is-a-cinch/feed/ 2 http://www.sanjaynair.com/words-should-talk-personalized-content-and-the-difference-it-can-make/ http://www.sanjaynair.com/words-should-talk-personalized-content-and-the-difference-it-can-make/#comments Fri, 19 Dec 2008 11:29:41 +0000 Sanjay Nair http://www.sanjaynair.com/?p=42 http://www.sanjaynair.com/words-should-talk-personalized-content-and-the-difference-it-can-make/feed/ 0 http://www.sanjaynair.com/the-importance-of-good-content-converting-visitors-to-customers/ http://www.sanjaynair.com/the-importance-of-good-content-converting-visitors-to-customers/#comments Fri, 19 Dec 2008 11:23:44 +0000 Sanjay Nair http://www.sanjaynair.com/?p=41 http://www.sanjaynair.com/the-importance-of-good-content-converting-visitors-to-customers/feed/ 0 http://www.sanjaynair.com/why-britney-spears-would-love-my-content-the-importance-of-good-titles/ http://www.sanjaynair.com/why-britney-spears-would-love-my-content-the-importance-of-good-titles/#comments Sun, 14 Dec 2008 12:09:13 +0000 Sanjay Nair http://www.sanjaynair.com/?p=40 http://www.sanjaynair.com/why-britney-spears-would-love-my-content-the-importance-of-good-titles/feed/ 0 http://www.sanjaynair.com/good-content-pricey-but-nicey/ http://www.sanjaynair.com/good-content-pricey-but-nicey/#comments Sun, 14 Dec 2008 11:47:27 +0000 Sanjay Nair http://www.sanjaynair.com/?p=39 http://www.sanjaynair.com/good-content-pricey-but-nicey/feed/ 1