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10 Differences that a web copywriter will make to your website

Sunday, December 6th, 2009

Web CopywriterOf all the absurd creations to have hit the internet, this one takes the cake. Software that writes web copy and content. :) 

What will they think of next? 

Why software to write website copy, when it is clearly a ‘human’s’ job? 

Three reasons. 

Because…

  1. It’s cheap
  2. It’s Cheap

And finally…

  1. IT’S CHEAP!  

One buys the software hoping to churn out articles at the speed of naught only by entering the topic. And the fact that all it costs per article is a few cents is also encouraging for some. 

But… 

…all that the software does, is pick up random sentences on the topic from all over the world wide web, refurbish it (exchange some words with their synonyms) and collate it to form an article. 

So…you have website content that is not reader friendly, is scrapped off other articles and is not SEO friendly!   

On the other hand, a web copywriter is a specialist for the job. A guy who understands the nuances of the internet. A guy who can bring about those subtle changes that make web copywriting such a demanding task. 

Here’s a list of 10 differences that a web copywriter will make to your website. 

180px-Blue_check_svg      He/she will first listen to YOU in detail and try and grasp your requirements from the copy.

180px-Blue_check_svg    He/she will then chalk out a well detailed plan involving concrete research, target audience information and analysis of your marketing goals.

180px-Blue_check_svg   He/she will use proper keyword research to find the best possible keywords and keyword phrases.

180px-Blue_check_svg    He/she will then create perfect web copy.

180px-Blue_check_svg     SEO web Copy that has precise keyword density and keyword positioning.

180px-Blue_check_svg    Web Copy that will improve the readability of the website (that’s easier to scan through).

180px-Blue_check_svg     Web Copy that has elements like bullets, shorter paragraphs, eye catching headings, bold text and icons.

180px-Blue_check_svg   It means more traffic that converts into sales.

180px-Blue_check_svg      It also means more loyal readers to your website.

180px-Blue_check_svg     And it means copy that will be loved by search engines too. (Better rankings on SERPS) 

Now…what would you like to opt for? Software or a web copywriter?

Sales Copy that runs your Business on Autopilot

Thursday, November 19th, 2009

autopilot

A business that runs on autopilot is every internet entrepreneur’s dream. A one time investment, a one time effort that only requires you to login once a day to check the volume of sales that you have made. The moolah keeps coming in just like that.

Is that even possible?

Maybe yes!

There are people who have achieved this on the internet and are successfully generating 6 figure incomes each month.

As I say this, let me also warn you that more than 90% of the people who pretend to have such a business and offer to sell you the blueprints for the same for as less as $10, are scamsters.

Do not buy any ‘I will show you how to earn a million dollars doing nothing’ e-book. Save your money for something better.

Coming back to our subject, there are a lot of people who have a blog or a website that runs on autopilot and keeps making sales each day. Sure, they have laid a strong foundation of SEO and website promotion that brings them the traffic they desire.

But, the most important factor in their success is the copy on the website.

That’s Killer Sales copy we are talking about. Copy that can be used on the website, copy that can be sent out in promotional email campaigns!

After all, what good are 10000 hits in a day if not even one of those converts into a sale?

Sales copy, that’s what matters!

Copy that creates a desire in the reader.

Copy that can initiate action.

In simper terms, copy that can make them reach out to their wallets to get their credit card right then and there!

Now that’s what can make your business run on autopilot. Your gateway to success! Your ticket to that illusive internet millionaire dream that you have always lived.

So, what do you do in order to get sales copy that can drive your business on autopilot?

Rule Number One – Never try to write the copy yourself. There are a million websites that claim to teach you how to write the sales copy yourself. But case studies reveal that such attempts have been met in the past with disastrous results.

Rule Number Two – Hire only the best! You get what you pay for when it comes to sales copy. So think twice before you hire some inexperienced college student who promises to write the copy for you for $5. Like I said before, it might be a one time investment. Why cringe? Even if it costs you $50 to get that sales copy written, it will turn out to be a great deal.

Rule Number Three – Ensure that your copy meets the 5 golden requirements of Killer sales copy. It grabs their attention, connects with them, highlights the benefits, persuades or motivates and finally, initiates action! Want to learn more about Killer sales copy? Click here!

Are you looking for sales copy or sales letters for your website? If you still haven’t embarked on that promotional email campaign, then it’s never too late. Click here to know how I can help!

21 reasons why Web Copywriting isn’t easy

Wednesday, November 18th, 2009

Why web copywriting is not easy

  1. You are talking to a defined target audience
  2. You have about 500 words to get your message across
  3. You only have about 10 words (The heading) to grab the attention of the reader
  4. The reader will scan through the page before deciding whether to read or not
  5. Large chunks of text disappoint the reader
  6. Strong vocabulary confuses the reader
  7. Unwanted links bogs down the reader
  8. The copy must have elements like sub headings, bullet points, emphasis etc to make it appealing
  9. There is a back button on the browser that takes him/her back to a million websites like yours
  10.  There is a close button on the browser that takes him/her away forever in search of better websites
  11.  The copy must be different, original and creative.
  12.  It must be informative
  13.  The tone must be conversational
  14.  Personalization is the key
  15.  The copy must ‘be’ the reader. Think and talk like him. Connect!
  16.  You need to ensure that the copy is loved by search engine bots too
  17.  Choosing the right keywords is crucial.
  18.  Keyword density is crucial
  19.  Keyword positioning is crucial
  20.  It’s easy to get carried away and over optimize
  21.  It is difficult to strike the right balance between optimization and readability 

Do you have anymore suggestions or points that I may have missed out on? Add it here. Cheers!  :)

The 5 golden rules of Killer Sales Copy

Tuesday, November 17th, 2009

5 golden rules of sales copy! Now what is it about killer sales copy that makes the customer take the action that ‘you’ desire? The action might be anything. An instant sale, a lead or it might just be a form to fill in! But web copy like that is as rare as hen’s teeth. Not impossible to get, but difficult to find. 

There are a million articles and tutorials out there that talk about killer sales copy and a billion copywriters who can write the copy for you. 

No matter where you get the sales copy written from, always ensure that it meets the 5 golden rules of killer sales copy. 

‘To satisfy our customers’ needs, we’ll give them what they want, not what we want to give them’ – Steve James 

The 5 rules 

Grab the attention: The Sales copy MUST grab the attention of the reader instantly. There is very little time to do this and this will also decide whether the copy ends up in the trash/recycle bin or makes the reader read further. The best way to do this is with ‘The Heading’. As with all articles, the heading is of utmost importance in sales letters/copy. Let’s say, it’s like a foot in the door. There are numerous ways to do this. Ask a question! Tell them something they know already. Use an anecdote! 

Connect: Now that you have managed to grab their attention, its time to connect. Be personal and interesting. Talk to your reader like a friend by using strong noun-verb combinations, short sentences and paragraphs! Always write in the active voice. Ensure that you write the way you talk and not like a salesman. People hate being sold things by a salesman. So, talk normally and make them an offer they cannot refuse. 

Highlight the benefits: Now this is where you can really strike gold. When you highlight the benefits of your product, always talk in terms of their interest. Show them that you are offering what they are looking for. Never harp on the features of the product. Remember, people do not want features. They want benefits and they will buy it right out of your hands. Dramatize the benefits in a way that it arouses an interest in them. The time they are saving with your product, the money they are saving, what they are missing! What they can do with all that saved time and money! They should be saying yes by the time they finish reading the benefits. They should want it so bad that they must be able to taste it. 

Motivate: It’s time for a little emotional push! 90% of the sales that happen in the world are emotionally driven and supported by logic. Offer them facts, testimonials and statistics that extend the offer in the sales copy into realism. This shows that it’s not another ‘hype-it-all’ offer. If you are offering real testimonials, then add a statement that they can be verified. Give them easy instructions on what to do next and how to do it. 

The call for action: Congratulations! You are one step away from a sale. The call for action is the last step in completing your sale and you should keep it as simple as possible. Avoid confusion! Let it be a cakewalk. 

Does your sales copy (web page, auto responders, radio ad copy, sales letters, classifieds) follow the five golden rules? Verify now! 

If no is the answer, then click here to know how I can help!

Preparing for the worst in Freelance Writing

Thursday, June 18th, 2009

 This article continues from where we left off in our earlier post ‘Stepping into the world of freelance writing’.

Every year, millions of people decide to hang out their shingle and off those millions, thousands decide to try out their luck on the World Wide Web. And out of those thousands, at least a few hundred want to become freelance writers. Most of them are attracted by the fact that it is a relief from the constant stress that a regular 9 to 5 job gives.

No more incessant waiting in the 9 O clock traffic snarls on the way to work. No more stretching work hours and overtime and no more monotonous work.

A few others want to become freelance writers because they feel that they can earn a six figure income each month within as less as 1 year.

Then there are the third lot who have a flair for writing and want to make a career out of it.

And then there is the fourth group who ‘feel’ that they have a flair for writing. ?

No matter which group of people you belong to, the fact is that the world of freelance writing is not exactly a bed of roses. There are many pitfalls of not working for a company.

There will be no regular paychecks, no perks, no paid holidays, no retirement account. There will be initial jitters, unruly customers, time management issues and most importantly, self discipline problems.

You might be able to control the world, but try controlling your mind for a change and you will know that the first part was easier. (The quote is written by me?)

Did that make it seem like you are stepping into a field full of hidden landmines? No, it aint that bad either. It’s just that, it helps to be prepared for the worst when you are entering a new field. So, are you ready to take it? Brace yourself.

Preparing oneself mentally: Perseverance and patience. The two most important qualities that are going to get you there. You are NOT going to be greeted with writing assignments from international magazines and editorials as you start looking for writing gigs. In fact, your first few months will be the worst ones in your professional career as a freelance writer. The only assignments that you might land will be that as a ghostwriter and even those, will be few and far in between. That takes us to our next point.

Accepting rejection and moving on: Be prepared to be rejected. I know that it is easier said than done. But I guess it helps to be prepared. The competition is severe and you have to be better than the best to beat the best. Nothing can equal the feeling when you know that you have landed a job when you were least expecting to get it. And what do you do if you have been rejected? Chew it like a bitter pill and move on.

Beating the dirt-cheap bidders and winning a bid: Competition! Welcome to the jungle! If you ever thought that a career in freelance writing was easy, then this will change that perception. For every bid that you place on a job site, there will be someone who places a cheaper bid. Now how do you beat them? There is only one way. Read the job description carefully. Customize your message to the employer and PROVIDE A SAMPLE. Remember, the sample article is like an advertisement of your skills. It is the only way by which an employer can rate your skills. And even after you do everything right, you might still be rejected. Remember point 1 & hang in there! You will start winning bids soon.

Beware of non-paying clients, the rotten apples: Now that you have started to win bids, you will soon meet the gremlins in the world of freelance writing, the non playing clients. These are guys who will smooth talk, throw a bourgeoisie air and be in touch with you until you deliver the final draft of the project. After that, they will disappear faster than a 100m sprinter! They will not respond to emails, nor will they pay you a dime for your work. Two ways to beat them. Charge an advance or demand an escrow!

Avoiding Plagiarism charges: There is just one way to avoid plagiarism charges. DO NOT COPY! If you ever feel drained out and unable to write an article, take a break. But never attempt to copy from somebody else’s work.

When the work runs dry: Yes, there will be a phase in your career when the work runs dry. Your email inbox will be loaded with spam and nothing else. No more writing gigs! But this is the best time for you to indulge in some self promotion. Go out there and read blogs, comment on em! Start social networking. Learn how to tweet if you don’t know how to do it.

I hope that gives you a gist of how things stand in the world of freelance writing. Like I said before, it aint as bad as it seems. But this information might prove to be invaluable for you as you make a name for yourself and rise up the ranks!

Photo courtesy Flickr!  originally uploaded by simko28.