Archive for February, 2009

5 easy steps to crispier content

Friday, February 27th, 2009

I have been spending a lot more time off late trying to promote my blog. Have started Tweeting and Face booking purely to get the word out and the traffic in. Got some great help from Chris Brogan and his post ‘Using outposts in your media strategy‘. Have to say that I never realized the potential of Twitter until the last week. Thankfully, it’s better late than never and I am happy and tweeting.

I have also started surfing a lot more and as a result, have had the privilege of visiting some real great blogs and witness some of the best copy that I have ever read. Honestly, I must admit that some of those blogs and the writers were the inspiration behind this post.

What turns ordinary copy into great copy? How does that transformation occur if it is indeed a transformation? The aim behind this post is to help you write crisp content. Content that can be read, that can be scanned and that invites people to read through.

Although there is no rocket science (I know its clichéd but can’t help it) involved in writing readable and scannable content, it certainly isn’t the easiest thing next to breathing.

The tips listed below have certainly worked for me and they might work for you too.

Decide on the title: The title of your article is the reader magnet and it better be good. It is almost like a billboard that screams out 24×7 and on the internet; it will help you stand out. Having a title in mind before you begin writing the article helps you frame the remainder of it. It is easy to go off track while writing and the title will help you stay focused. It’s like an invisible barrier that keeps you within limits. Ever tried doing it in the reverse order? That’s a doozy, I tell you.

Think content, always: Once you have the title in mind, start thinking content until the article is posted. And not just when you are writing. Think content while exercising, while taking your pet out for a walk and even while having a beer. Some of the best chunks of my articles have surfaced out of nowhere in my mind when I was guzzling on Carlsberg. (I have recently shifted to Carlsberg from Budweiser). Maybe you should drink more Carlsberg then. ? And don’t forget to scribble it down the moment it hits you, no matter what you are doing at that time.

Keep writing: For me, the most difficult part has always been the start of the article. But I don’t stop writing once I get a go ahead. I think it always helps to get those first 800 to 900 words on the paper. No mater how bad it sounds. Toss those grammar rules aside for sometime and type away. So once you begin, stop only after you have the rough draft with you.

Take a break and then get back: Always take a break after you have the rough draft. It helps to get your mind off it for a while. Trust me; you will be looking at the article in a different light the next time you lay your eyes on it.

Additions and deductions, brevity is the key: Lo and behold, what you have in front of you now is the raw material for what can turn into a killer post. But the real work begins now. Read the article again and again. Identify points where you can make additions or deductions. Subtle changes that can make a difference. Using bullet points, quotes, analogies and axioms always makes it more interesting. What you are doing now is polishing the diamond and make sure that you take your time to do it. Cut down the unwanted stuff. Always remember, brevity is the key to great web copy.

And if you really want to know whether this works, go to some of your oldest archived posts and rework on them. You might just come up with a new and updated version of the dusty old post. And if you want to chip in with a thought or two, just drop me a comment down there!

Notes: Image Courtesy Flickr : 14th August 2007 / Day 226, originally uploaded by Mrs Magic.

An Amateur Blogger’s woe: Information overload

Tuesday, February 24th, 2009

Every blogger enters the blogosphere with one goal in mind, to make it big. He wants his blog to be popular, to be read by a lot of people and to have a loyal readership. And he is ready to do whatever it takes to reach there. However, there is one problem that he has to face. There is a lot of ‘help’ available out there that is causing more ‘harm’ than help. Ironical, isn’t it?

Let’s say that Mr. White (Yes, I love Reservoir Dogs!) is a blogger who has just started a new blog. His readership at the moment is zilch. In fact, he hasn’t even decided the topic to blog about.

When he enters the blogosphere, he is as confused as a cow on Astroturf and is desperately looking for directions. Thankfully, there are hundreds of bloggers who have been there and done that before him. They are the demigods of the blogosphere. They have walked the walk and talked the talk. They have a six figure reader base and make a six figure income each month from their blogs. And Mr. White will rely heavily on the inputs and tips that he receives from these experts to help him establish a base in the blogosphere.

So, Mr. White starts his journey by looking for Blogging tips. A simple search on Google gives him 93,200,000 results for ‘Blogging tips’. Wow! That’s far too many experts for a subject as difficult as blogging. ‘Maybe it’s simpler than I thought’, thinks Mr. White and enters one of the first websites on the search results page. This site is almost the holy grail of blogging and has a lot of advice for beginner bloggers. Mr. White is happy and smiling that he has found such a large resource of invaluable information.

He spends the next three hours on the same website and jots down all important tips and links that will help him in one way or the other in his quest for success on the blogosphere. He subscribes to the RSS feeds for regular updates and is just about satisfied. ‘But’, thinks Mr. White, ‘there can be more information out there.’ Why stick only to one website? So, he goes to the next website.

But here is where Mr. White errs.

He finds that there is an equal amount of information on this website as well. A lot of it duplicated content and a whole lot of new stuff as well. Well, the more the merrier. He spends some time on this website as well before going to the next one and the next one and the next one. He is greeted by newer tips and ideas on every blog that he goes to. Each new blog speaks about something new that the earlier blogger had missed out on. ‘Do you know your link karma?’ ’10 tips for amateur bloggers’ ‘Using Twitter for your blog’ ‘Going viral and getting more readers’. ‘How, I got 10000 readers on my post in one day’… Aaargh! There is so much information floating out there that analyzing and segregating, genuinely useful content is a tall order.

Mr. White is overwhelmed at all the information and is back to square one. He is feeling as lost as a cow on Astroturf again. This (information overload) is a problem that is faced by most amateur bloggers. I faced it too when I started out on the blogosphere (which was like three months ago).

Information is a lot like food. It is best when served in small digestible reasonable portions that serve its purpose. But we (everyone from managers to bloggers to couch tubers) keep ingesting information till the point of asphyxiation. One of the reasons why we do it is, to prevent any information from being left out or, in other words, to be as perfect and complete as possible. But it’s easier to lose direction amidst all that information.

And hey, you can very well be accessing and storing wrong information.

The internet makes it easier for us to get more information that we would ever require. The onus is on us to ask ourselves ‘When do I have enough?’

The solution

Ok, so I have blabbed enough about the problem. Time to get into constructive mode and suggest a few solutions.

1. Rely on the best: The blogosphere is full of self certified experts who can talk about any subject this side of Jupiter. But there are very few people who can truly be labeled as experts in their field of expertise. If blogging is what you are looking for then you can rely on Problogger.net as well as Bloggingtips.com. There are others that are good. But you won’t need anything else once you visit these two. Similarly, look for the ‘best of the best’ in your niche and rely on them for sometime to come.
2. Limit link hunting: I have coined the term ‘Link hunting’ and it is the phenomenon where you follow outgoing links from blogs. Your favorite post has a comment and it leads to a different blog, a comment from that blog leads to another and so on and so forth. New bloggers have the habit of following every link that may seem even remotely useful. Link hunting is one of the prime causes of information overload. Limit it to, say, 3 outgoing links per day.
3. Set a time limit and stick to it: Accessing information and acquiring knowledge is fine but you have to set a time frame for information loading and stick to that timeframe. And once you start to exceed that timeframe, switch off your browser and get back to your tasks. It will also help you improve your productivity.
4. Learn data control: It’s so easy to hit that ‘subscribe to RSS’ button on every blog that you come across. But think about it. Do you really need that blog subscription? Take time and clear off all the unwanted RSS links from your subscriptions. Controlling the influx of unwanted data is the key to curbing information overload.
5. Meditate: There are a thousand ways of meditating. Try and find what relaxes your mind. Play soothing music; relax with your eyes closed. Even if you can do it for 5 minutes in a day, do it. A relaxed mind always helps you focus and improves your creativity as well.

Notes: Image courtesy  Flicrk: Information Overload, originally uploaded by DeaPeaJay.

Why Originality doesnt come easy – My effort to be an ORIGINAL Blogger

Thursday, February 19th, 2009
The need to think out of the box

I have been trying desperately for the last couple of weeks to come up with an original idea for my next post. The result is that I have ended up with just one post in the last 15 days. That’s when I thought of writing on the very concept. ‘Originality in the blogosphere’, now that’s not something that you read everyday.

What made it so difficult for me to come up with a post was that I wasn’t merely trying to write on a popular subject. I was trying to find a subject that has never been dealt with (God, help me). Oh, it’s so easy to find a popular article, rehash it and then post it as your own without even crediting the original writer (For example, How to make money blogging, 5 tips to get back links to your site, etc).  These are topics that have been beaten to death.

Even though every writer tries his/her best to add a different perspective to it, the article effectively is, on the same subject. If a reader were to search for the topic on a search engine, he would end up with 10 to 15 different links to articles that all talk about the same thing. It might be more variety for him but does he really have the time to browse through all of them?

Coming back to the topic, I had boasted in one of my earlier posts (in case you missed it)that it took me just 120 seconds to come up with an alphabetical list of ideas for topics. But creating ‘original’ articles out of them…hmmm…if only it were as easy.

Originality? Say’s who?

I began the futile exercise last week by creating a list of ideas that I would like to develop an article on. The list was as follows.

  1. 5 tips to improve your writing productivity
  2. How to write an article in 10 minutes
  3. Getting stuck thoughts and words to flow again

‘Impressive’, I said to myself!

And after doing my bit of mind mapping and creating a plan for the article, I start working on the first one of them. I am a fluid writer like most others in the profession and once I get into the flow, it hardly takes me a few minutes to come up with a rough draft of an article. Within 10 minutes, I had jotted down an 800 word first draft which I was highly impressed with. I was sure that this was going to be one of my better posts in recent times. So, I close the word editor and decide to take a break before getting back to the article for a second look.

I either surf or plug in my Ipod during my breaks. This time, I started surfing one my favorite blogs and suddenly, I find an article called, ‘Want to Boost Your Writing Productivity? Have a Baby!‘ by Michael Stelzner at Copyblogger. It’s a fantastic post! Even better than what I have managed to scribble down so far.

That was the end of my self induced originality bit and I decided to scrap my post. I mean, I loved the article so much that it would be an atrocity to post something on the same lines.

But I wasn’t going to be beaten psychologically. I am one of those stubborn-as-a-leech types and thought that well, two people from a population of 6,706,993,152? That aint bad at all. The very thought that only one person besides me, thought about the subject, was enough to cheer me up for a while. But wait, could there be more ‘rehashed copies’ of the same article floating around the internet? I had to be sure about that and so, I googled the topic. Bang! I got about 15 articles on the same subject in about 0.27 seconds (It’s fast, huh?)! I didn’t bother to check who wrote it first.

Here I was with 5 measly tips to improve productivity and there was one guy who had thought of 50 ways to do it. (It topped the Google search results). I didn’t dare search for the other topics but I am sure that there might be multiple versions of them existing as well. So, I realized that writing original ideas is not easy.

Is Blogging about being original?

But is originality really necessary? Are we committing a crime by giving our own perspective to a topic that has been written about by people who have a deeper understanding and a larger fan following? And if we are trying to come up with something completely original, does the bar become too high to exceed?

No, I feel that it isn’t a crime to give your own perspective to a topic. A lot of people do it. That’s the very essence of a blog. It’s a place where you can blurt out whatever you feel like and nobody can question you.

I mean, if someone has written about 100 ways to find happiness and you have found ways 101 – 110, then why not write about it? It would be wrong to scrap the idea simply because it was a popular post on a famous blog. But at least, you can make an effort to treat the post in a way that nobody else has. Give it a new heading, add a picture, change the flow, do something that the earlier writer didnt do.

A cloned article with different words and different headings (but has the same pitch, tone and thought process) is what you can ill afford. Not to forget that you are not really helping your blog by doing it. A reader would always prefer to read a better established blogger than you. (Imagine 10 different versions of Harry Potter doing the rounds of book stores. Would you prefer my version or that of J.K.Rowling?)

But originality, that’s something different altogether.

Think out of the box or in it? Originality is energy consuming

A lot of people advise to think out of the box to come up with innovative and original ideas. But, how does one think outside the box? For that matter, how does one think inside the box? What is the damn box?

Charles H. Duell said way back in 1899 that, “Everything that can be invented has been invented.” That, I think, is thinking inside the box.

Similarly, are all original ideas for articles taken already? No. Not at all. All it takes is a serious rap on the grey matter for new thoughts to start jumping out, but, hey, it’s you who must give that rap. In Charles H. Duell, there is a clear unwillingness and fear to go beyond the obvious. The thought process is limited and it is the mind which sets these boundaries. As a writer, we have to try and break free from those boundaries in order to conjure up originality. Originality that stems from imagination.

The problem with a lot of writers on the World Wide Web is that they have been limiting their thinking and trying to blindly ape, ‘the best’ out there. (Even I have been guilty of doing that in the past) But what we do not seem to realize is ‘the best’, have reached that position because they did not follow anybody. They set their own rules, unconventional at times. And the rest simply followed them. That sir is thinking out of the box. The question that we need to ask ourselves as writers is, ‘Do we wish to be followers or leaders?’

The simplest definition of thinking outside the box is thinking unconventionally and it is far from easy. It requires a desire to explore, an ability to diverge from the conventional well-trodden path and the passion to live from your imagination.

I have decided to try and think outside the box in the days to come. I know that it’s far from easy. But at least, I will make an effort no matter what. I will do whatever it takes to go through more creative exertions. I will keep you posted on how I am faring on my effort to be original.

On a closing note, I would like to quote a famous aphorism.

‘If you only do what you always did, you will not even get what you always got’

Notes: Image Courtesy Flickr:  – Originally uploaded by Orangecrazy

Why Ghostwriters ‘MUST’ start blogging and article marketing

Monday, February 16th, 2009

Ghostwriter 2, originally uploaded by mrlemonjelly.

’20 SEO oriented articles on Google Ad sense wanted: The rights for the articles will rest with me’

This is an example of a writing job posted on freelancer hire websites. What it means is that the writer who wins the bid or is awarded the job will write the articles, but the articles will be officially credited to another person. In other words, the person is looking for a ghostwriter. Such jobs are a common sight on websites like Elance.com and Getafreelancer.com and there’s nothing wrong with them. They are all part of the job and as freelancers; we have got to accept them. Besides, if you are a good writer, you can command your price. It’s a different thing altogether that most clients on such websites are looking for ‘cheap’ but ‘effective’ writers and are only willing to pay about $3 for a page of original copy that requires extensive research and quality writing skills. It’s almost turning into an economic axiom (Being an Indian writer doesn’t help either).

My Story

I have always wanted a life that would be governed by me. I have always wanted to speak out my mind. So? I decided to become a freelance writer. And when I got the opportunity to write my first assignment as a ghostwriter, I grabbed it with both hands and worked incessantly for the first two years doing whatever work came my way for whatever they offered me (I have written 500 word articles for $2 :) ), just to create some repute and get those 24 months onto my resume. A bulk of my work has been, as a ghostwriter and I never really felt the need to get my name next to the article. Most freelance writers start this way and keep doing it until realization dawns. Of course, there are the more fortunate ones who get a confirmation letter and a paycheck from the first publication house that they send their first article/short story to.

Coming back to my story, It might sound funny but I never really knew how important it was to be credited for your work (as long as the money kept coming) until one fine day; the company that I was working for had no more assignments to offer me. Apparently, they had landed a plum programming assignment with one of their UK based clients and hence, had put the writing assignments on hold for sometime. Good for them, bad for me. I took it as a much needed break and decided to enjoy this unplanned vacation. But very soon, this ‘sometime’ turned into more time and eventually into a lot of time. I stayed without a single writing assignment for two months at a stretch. My days were spent in surfing, surfing and more surfing (thankfully). Soon, hopefulness turned into frustration and then it metamorphasized into utter desperation. But I painfully realized that this was the flipside of not having a fixed employment. No paycheck on the 1st of every month.

Surfing helps

It is true that I was frustrated at not having an assignment for almost 60 days. But it is equally true that it was this idle time that taught me the basics of freelance writing and introduced me to the wonderful world of blogging. I started browsing through some quality blogs and websites that were written by freelance writers like me. The only difference was that their work belonged to them. It was here that I realized that something was not right. Despite having worked for almost 2 years as a freelancer, I had nothing to show. No articles on websites or publications, nothing in print…nothing at all. It was almost as if I was nonexistent for the whole world barring the few people that I had worked with.

From that moment on, I decided that I was going to work independently. Even if I did work as a ghostwriter, it would be work that came directly to me. I would not work for an outsourcing company again. No matter how dire the straits were. Making the decision was easy, implementing it was more demanding than I had imagined. It was almost as if I was starting from scratch. I entered the big bad world of ‘competitive bidding’ and started my website and at times I was as lost as an urban frog at a train station. I stuttered, faltered but hung on. I was duped a couple of times (client disappears after work is delivered). After those two months without work, I have spent almost 3 to 4 months, without a dollar in earnings. But today, almost a year later, I have my list of clients; I have a portfolio to show, my articles are published on several websites around the world. You see, those two months without work have given me a lot of work.

And based on my experience, here are 5 rules for budding freelance writers.

1. Find time for your own work: This article was not meant to discourage you from finding or taking up work as a ghostwriter. Even when you hang out your shingle, the bulk of the work that you receive will be as a ghostwriter. But you should always find some time for your own work. Dedicate an hour or two everyday for your work, website, blog or articles.
2. Start a blog/website: Starting a website is one of the best ways to make your presence felt in the online world. It’s like your own personal corner of the World Wide Web. A place where you can speak about yourself, your work, showcase your portfolio and where prospective clients can contact you. It’s fairly inexpensive. You can even start a blogger account for free.
3. Start Article Marketing: Merely having a website is not sufficient enough. You need to get traffic into the site and being a freelance writer; article marketing is the best and easiest way for you to do it. Try and write at least one article every two days and submit it to article directories (ezinearticles, goarticles). If your article is good, then it will help you drive some traffic into your website and your article might get published on other websites.
4. Reach out to other writers: Reach out to other writers. It helps you stay in the loop. There are several ways to do this. Post a comment on their articles/blogs, write a guest post, link to them once in a while and social networking also helps. It will help you build some credibility and other writers will also return the favor. The result? More traffic. Think of it as part of your blog karma.
5. Learn to Sell yourself: Budding writers have this tendency to accept all kinds of work without thinking twice about the quality or the kind of money that they will receive for it. But this tendency can quickly turn into a habit and a harmful one at that. Always gauge a project on a qualitative and quantitative basis and then give a custom quote. You can attach a sample article to prove your mettle. But never settle for atrocious prices like $0.5 per article of 500 words or so, even if you are writing your first independent article. If you write well, expect to get paid well.