Archive for December, 2008

The role of content in SEO

Monday, December 8th, 2008

I have tried to explain this in extremely simple language from a layman’s perspective. Now that you know what SEO is all about, it’s time to know the importance of content in SEO. SEO techniques involve using targeted keywords in the content, restructuring the website to make it more search engine friendly, building back links, and using quality internet marketing techniques to get a steady flow of traffic to your website. Now, first and foremost comes the content. I am sure you have heard the phrase, ‘Content is king’. Here’s why it is one of the truest statements that you would have ever heard. 

It’s all about keywords 

Picture this. Mr. White who lives in Staten Island, New York wants to throw a party for his 8 year old son. He plans to hire an event management company for the party. A friend of his suggests to him to look up online. So he logs on to Google and searches for ‘Event Management Companies’. The search engine instantly pulls up a huge list of websites. But wait, most of these are irrelevant. Some of the companies are located in places as far as China. That’s not what he was looking for. So he refines the search and searches for ‘Event management, Staten Island’ and Bingo. He gets a list of event companies in Staten Island offering complete event management services. You see, a change in keyword brought about a huge change in the kind of search results that he got. This is what SEO content can do. The websites that Mr. White got in the second search attempt have targeted SEO keywords like ‘Event Management Staten Island’, ‘Staten Island event services’ and so on and so forth. 

While using targeted keywords can bring about a huge change in the search results, the content writer has to be extremely careful while using it. There is a very thin line between using and abusing keywords. Keyword stuffing is considered to be spam and many search engines have a zero tolerance policy against keyword spamming. So the onus is on the content writer to create an informative write up for the website, which showcases the myriad services on offer. Hidden within this write-up will be the keywords that will bring traffic. 

The content will be written for web users but with search engines in mind. Simple, isn’t it?

SEO Basics: Black Hat SEO

Monday, December 8th, 2008

Black hat SEO is a set of unethical strategies which are used to gain higher positions in search engine rankings. They are called black hat because they are considered to be unethical or plain illegal by most search engines and the SEO community on the whole. These techniques evolved over a period of time as SEO experts were trying to generate faster results. As a matter of fact, most of these strategies were acceptable and ethical at a point of time. But then some people started to go over the board with it and search results started to get affected. So search engines started penalizing websites utilizing these strategies. 

What are black hat SEO strategies and how do we differentiate them from white hat SEO? 

Black hat SEO techniques are used to gain much faster results and may actually work for a short period of time. Some websites have skyrocketed to the top of Google SERPS (Search engine results pages) within as less as a week of using these techniques. But do not be surprised at all if your website is banned for as many as three years by Google if it is detected that you are using these techniques. 

Here are some BLACK hat SEO techniques commonly used by shady SEO experts. 

  • Keyword Stuffing: A huge list of the most searched keywords on a particular subject is created and then the webpage is stuffed with those keywords with not even a comma to separate them. A web user is usually shocked at reaching such a page that is stuffed with keywords and unwanted advertisements. The page is totally irrelevant and contains no useful information that the web user was looking for in the first place.
  • Invisible text: Once again, the keywords are stuffed on the webpage. However, this time the color of the keywords and the page background is matched so that it can be hidden from users but attracts search engine spiders. For example, a webpage with a white background will have keyword phrases in white so that they are invisible.
  • Doorway Pages: This is once again something that the end user will never see. It is a fake page that is created with the sole aim of tricking search engines into listing the website higher.  

I have noticed that the maximum number of webmasters who use black hat SEO or fall prey to unscrupulous SEO experts who promise them instant glory in SERPS, are people who are on a tight budget. However, before you hire any such SEO company, take a moment to think about the risk. Is it worth it? Always make a wise and informed decision.

Build Muscle fast! 7 to 15 days! Fact or Fiction?

Monday, December 8th, 2008

We love fast results, don’t we? If someone wants to learn the guitar, then he/she wants to do it in a few days. If someone wants to learn how to jive, then 7 days is the maximum time that he/she is willing to spend on it. This one is a dream come true for all the guys who have been yearning for a rock hard physique without spending too much time on it. Imagine muscles ripping through that new t-shirt that simply refused to do anything but hang loose akin a scarecrow’s clothes. 15 days seems like an ideal time to invest in bodybuilding, doesn’t it? Infomercials like these have been floating around in the online world for years now. It is usually accompanied by a couple of before and after pictures (Geez!). The first one (before) usually shows a painfully malnourished guy who looks like he was on a fasting spree for years and the second picture (after) shows the same guy with an absolute ripped lean torso that would put a Greek god to shame. And he has done it in 15 days. So, why cant you? 

Fact or Myth? 

Here comes the big question. Do you believe in this? Can a normal human being turn into a muscled Greek god in as less as 15 days? The answer is …….’NO’. I mean…come on! You can’t fall for that!  It’s sad but true. Keep in mind that this is coming from a guy who has been a 90 pound weakling for the most part of his life. 

Gaining muscle the right way: No amount of heavy lifting, eating or consuming bodybuilding supplements or even anabolic steroids is going to bring about the transformation that you visualize in those ads. The only people gaining anything are the ones who are selling those products to newbies like you. A more realistic look at bodybuilding reveals that if you have a damn good week at the gym and combine it with the right diet and rest, then you can add up to 1 pound of muscle a week. That’s the maximum. Yes, you heard it right. So rather than stacking up on unrealistic goals, set yourself a realistic one and work towards achieving it. 

The workout 

As a beginner, you should always focus on building up strength and muscle definition. So rather than trying to bench 200 pounds in the first week, try to lift weights that you are comfortable with. Stick to free weight exercises rather than specialized machines. 

The diet 

Some smart person once said that muscles are created in the kitchen, not in the gym. It couldn’t have been more precise. You have to eat right to make any sort of muscle gain. And remember to go slow and make gradual increments in the number of calories that you consume each week. If you try to stuff too many things into your system at once, you will end up barfing all over the place. 

Rest 

It is so easy to go over the board when you start your bodybuilding attempts. But you need to understand that your body needs rest to recuperate. Without rest, you are only going to end up straining your muscles and will have no significant gains to show even after months. So if you haven’t been catching those 40 winks, now is the time to do it. 

Put it all together 

Now you have the perfect ensemble for a beginner’s bodybuilding routine. Stick to these three basic techniques and you will be all set to go on to level two in about three months time. And here’s a tiny reminder. The next time someone tries to sell you an e-book or a training guide that promises to help you gain muscle in 7 days or 15 days for that matter, you politely tell them ‘anda a bañarte’ (Spanish for ‘take a hike’)!

Understanding Alcohol Impotence

Monday, December 8th, 2008

William Shakespeare once rightly said that ‘Alcohol can provoke the desire but it will take away the performance from you’. How true was Shakespeare’s statement? A recent survey reveals otherwise. It is proven that small doses of alcohol can do you more help than harm. If you consume moderate amounts of red wine every day, it helps in better cardio vascular functions, improved circulation throughout the body and hey, it gives you a temporary high as well. But what if you are a heavy drinker and are addicted to alcohol? Well, then its time you read about alcohol impotence. With your constant drinking you might have difficulty getting your apparatus up the next time you try to have sex. Even if you are able to get an erection, it might just fade away at that crucial point. The good news is that the situation might just be temporary impotence owing to over consumption of alcohol, also called as brewer’s droop. The bad news is that it can be quickly become permanent if you are an addict. 

Causes of impotence 

Alcohol impairs the ability of the brain to function normally. The impulses between the pituitary gland in the brain and the nerves in the genital area are directly affected resulting in decreased blood flow to the penis. This leads to impotence. However, long term alcohol usage can also lead to ‘irreversible’ damage to the nervous bundle in the pelvic area. Behavioral changes that limit sexual desire and libido have also been noted. The hormone levels in the body are also disrupted and this may also lead to low sexual drive. The bottom line is that alcohol impotence can be caused by both physical and psychological reactions in the human body. 

Is it curable?  

The first thing that you need to do is to acknowledge the existence of a problem and seek help. With medical science and technology on an all time high, there are a multitude of treatment options available. Proper diagnosis can set you on the path to treatment. Impotence drug therapy and drugs like Viagra, Cialis and Levitra can be prescribed. On the other hand injections can be used to cure vascular damage if any. For the extreme cases, there is the option of penile implants via surgery.

How payday loans work

Monday, December 8th, 2008

Let’s have a recap first. Payday loans are short term, fast and hassle free loans that are the ideal solution for any unexpected shortage of money that may arise in your life. It can be a medical bill, a credit card bill, a loan installment, money to repair your car, fees payment or just a shopping deal that you cannot afford to lose out on. You can borrow $100 to $1500 via payday loans but it needs to be repaid by the next or subsequent paydays. Payday loans are the second name for convenient lending. So you can apply from just about anywhere. There are thousands of payday loan outlets around America and you can either walk into any one of those or apply online. The online payday loan industry has boomed in the last few years. You can log on to any search engine and choose an online payday loan lender. 

Criteria to be met 

Most lenders have three requirements that will qualify anybody to receive a payday loan or a cash advance. 

  • The person must be a US citizen and over 18 years of age.
  • He/she must be employed and make at least $1000 every month. ($800 every month if he/she receives the income via a government program)
  • Must have an active savings or checking account with an American bank.  

That sums it up. If you satisfy the above mentioned criteria, then you can qualify for a payday loan within minutes. There is no pre-approval verification or unwanted documentation. If you look closely, you will find that there is no credit check either. This is one of the biggest advantages of a payday loan over others forms of loan. It means that you can successfully qualify for a payday loan even if you have bad credit. Once you qualify, you will either receive a check for the amount or it will be credited directly into your checking account.

Repayment

 Borrowing money is always great until you have to repay it. Payday loans have to be repaid by your next payday. Let’s say your payday is on the 10th of every month and you borrow on the 21st of the previous month. Then you have about 19 days to repay the loan plus an interest fee (about $15 on every $100 borrowed). You can arrange for the money to be debited directly from your checking account on the next payday. Or, you can give the lender a post dated check that will be cashed on the payday. If you are unable to make the payment on the next payday, it can be extended to subsequent paydays. But the interest rates will keep mounting and additional late payment charges will also come into the picture. Believe me; you don’t want to do that. Some other repayment options offered by most lenders are 

  1. Repay the loan amount and roll ahead the interest charges to a separate loan.
  2. Repay the interest amount and part of the loan and roll the remaining amount to a separate loan.
  3. Pay only the interest charges and roll the entire loan amount to a separate loan. 

But if you look at all these, you will notice something common. They all require you to borrow another loan. Now, unless you have another emergency requirement for money, why would you want to borrow another loan? So stick to your plan and repay it as soon as possible. Here’s a tip. If you find yourself in financial emergencies more often than not, then you need to go back to the drawing board and review your finances. Do not rely on payday loans as a long term solution for all your financial woes.