Of all the absurd creations to have hit the internet, this one takes the cake. Software that writes web copy and content. :)
What will they think of next?
Why software to write website copy, when it is clearly a ‘human’s’ job?
Three reasons.
Because…
- It’s cheap
- It’s Cheap
And finally…
- IT’S CHEAP!
One buys the software hoping to churn out articles at the speed of naught only by entering the topic. And the fact that all it costs per article is a few cents is also encouraging for some.
But…
…all that the software does, is pick up random sentences on the topic from all over the world wide web, refurbish it (exchange some words with their synonyms) and collate it to form an article.
So…you have website content that is not reader friendly, is scrapped off other articles and is not SEO friendly!
On the other hand, a web copywriter is a specialist for the job. A guy who understands the nuances of the internet. A guy who can bring about those subtle changes that make web copywriting such a demanding task.
Here’s a list of 10 differences that a web copywriter will make to your website.
He/she will first listen to YOU in detail and try and grasp your requirements from the copy.
He/she will then chalk out a well detailed plan involving concrete research, target audience information and analysis of your marketing goals.
He/she will use proper keyword research to find the best possible keywords and keyword phrases.
He/she will then create perfect web copy.
SEO web Copy that has precise keyword density and keyword positioning.
Web Copy that will improve the readability of the website (that’s easier to scan through).
Web Copy that has elements like bullets, shorter paragraphs, eye catching headings, bold text and icons.
It means more traffic that converts into sales.
It also means more loyal readers to your website.
And it means copy that will be loved by search engines too. (Better rankings on SERPS)
Now…what would you like to opt for? Software or a web copywriter?
Tags: SEO web copy, web copy, web copywriter
[...] 10 differences a Web copywriter can make to a Web site [...]
[...] 10 ways a good Web copywriter can improve a Web site Print Friendly [...]
Hi Sanjay,
You are 100% correct when it comes to comparing expert human writers to garbage scraping software programs.
Most of us who try to do the Internet marketing thing are lured into stupid practices by promises of fast, easy and cheap. Why spend time or money on stuff when we don’t have to? I’m as guilty of this faulty reasoning as the next guy.
But the biggest problem with cheap products or services is that they almost always result in crap production. Ask me how I know that.
If you want prospects to take notice of you or your website you MUST produce high quality unique content that answers there questions or helps them out with their problems. If you can’t write good stuff yourself then hire an expert to do it. Does it cost more to hire it out? Yes. Will you make more money in the long run? Yes, again!
Keep the writing tips coming Sanjay.
Mark